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  • Academy of Asian Business Review (AABR)

    • This journal publishes high-quality papers on
      (1) case studies of Asian businesses and
      (2) consumer studies of Asian consumers focusing on cultural difference.
    • ISSN : 2384-3454 (print version)
      Published twice on June 30, and December 30

AABR Vol.3, No.1 (June Issue) - Table of Contents

various (June 30, 2017)

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Consumers¡¯ Car Careers: A Phenomenological Study of Their Lifetime Experiences with Automobiles

Stephen J. Gould and Myung-Soo Lee (June 30, 2017)

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Workplace Relationships and Employee Engagement: Domestic Workers vs. Expatriates

YongHee Kim, Kaming Queena Cheung and MinChung Kim (June 30, 2017)

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About this Journal

Recently Asian businesses have obtained a significant amount of attention among people all around the world. Many people wonder how such Asian companies and businesses soared all over the world. There is a big demand for case studies on these Asian brands both in academics and business practitioners. Asian countries including China have also emerged to be a ¡°must¡± market to enter for many global companies for their survival or success. However, these markets are not easy to conquer. Many global companies already entered, but not many of them have been really successful. For example, Walmart, the largest retailer in the world closed all of its preexisting stores and left the market in Korea due to being outcompeted by a Korean retailer, E-mart. These lackluster performances frequently occur mainly because companies do not possess a clear understanding of Asian consumers, who have different cultural values, meanings, and life styles from those of the consumers in North America and Europe. As the value of entering Asian markets increases, many business leaders would like to know how Asians (for example, the Chinese) buy, what they value, how they build attachment and loyalty toward brands, especially toward foreign brands, and ultimately, differ from North Americans and Europeans in these aspects. As such we feel that is a big demand for studies on Asian consumer behavior and cultural differences.


Objectives and Scope

The objective of this journal is to publish high-quality papers that deal with Asian businesses and consumers. As the official journal of the AABR, it aims to help professionals such as academics, business practitioners, educators, and policy-makers gain a better understanding of the success factors of Asian businesses and cultural differences of Asian consumers. The journal aims to publish papers that have significant implications implications for both academics and business practices in starting a new business or growing an existing business in Asian.


The focus

The journal focuses on two branches of studies on Asian businesses and consumers: (1) Asian business case studies and (2) Asian consumer studies on cultural differences.

(1) A case study on one of Asian companies or business leaders that achieved significant attention or success, for example, Samsung (Korea), Alibaba (China), Softbank (Japan), etc.

(2) A consumer study focusing on the point of parity (POP) and point of difference (POD) of Asian consumers in terms of cultural values, life style, brand choice behavior, and the quality of life.

The journal will also publish papers that address any other important and interesting issues of Asian businesses and consumers. For example, since a significant number of the bottom-of-pyramid (BOP) consumers exist in Asian, studies that address BOP issues will also be greatly appreciated.



Editorial Board




Editorial Policy Board

Richard Bagozzi, University of Michigan, USA
Wagner Kamakura, Rice University, USA
Choong Park, University of Southern California, USA
Brian Ratchford, University of Texas, Dallas, USA
Young-won Ha, Sogang University, Korea
Myung-soo Lee, Baruch College, City University of New York, USA




Editor

Chung K. Kim, Sungkyunkwan University, Korea




Editorial Review Board

Kyung-Young Ok, Sookmyung Women¡¯s University, Korea
Elizabeth Fife, University of Southern California, USA
Pam Grimm, Kent State University, USA
MyungWoo Nam, Sungkyunkwan University, Korea
Hongruel Ha, Dongguk University, Korea
MinChung Kim, The University of Hong Kong, China




Book Review Editor

Francis Pereira, University of Southern California, USA




Assistant Editor

Joseph Kim, UCLA, USA
Jennifer Kim, Pepperdine University, USA




Introducing the official journal of Academy of Asian Business, Academy of Asian Business Review

Chung K. Kim, Sungkyunkwan University, Seoul, Korea

December 1, 2014

It is our great pleasure to introduce to the Asian business and consumer research community a new journal, Academy of Asian Business Review (or AABR). AABR focuses on publishing high-quality papers dealing with Asian businesses and consumers. As interests in how Asian businesses and markets continues to grow, the demand for business case studies and consumer studies has been gaining significant momentum. As the official journal of Association for Asian Business & Consumer Research, Academy of Asian Business Review aims to help professionals such as academics, business practitioners, educators, and policy-makers work together to have a better understanding about Asian businesses and consumers in terms of their success factors and their cultural differences. The journal aims at publishing papers that have significant implications for both academics and business practices in starting a new business or growing an existing business in Asian.


Recognition of the field

The field of Asian business and consumer studies has been growing steadily over the past 30 years. At the outset, studies on Asian businesses and consumers were often treated as a second-rate topic compared to studies on European or North American businesses and consumers. The studies of Asian businesses and consumers were published in local journals of each Asian country, such as Japan, Korea, China, and so on. Currently, there are so many local and national major journals which publish studies on their own country¡¯s businesses and consumers. Accordingly, most of the journals are published in local languages so that the findings cannot be easily disseminated to other countries.

Recently, Asian companies and businesses have gained a significant amount of attention from not only Asian people but also European and North American people. Many people wonder how such Asian companies and businesses achieved such success globally. As Asian countries, e.g., China, grow as major markets, people also wonder how Asian consumers buy, what they value, and ultimately how they differ from non-Asian consumers in terms of purchase, life style, and cultural values. There is a big demand not only for case studies on the successes of Asian companies and businesses, but also for consumer studies about cultural differences. Although there are many business or consumer-related journals that occasionally publish articles with a keyword ¡®Asia¡¯or ¡®Asian¡¯assigned, no journal exists that yields an undivided focus on the two issues raised above: (1) how Asian companies and businesses achieved such great success, and (2) how Asian consumers behave differently from non-Asian consumers such as European and North American consumers.


Goals and Rationale

The main objective of AABR is to fill a major gap in the growing field of Asian business and consumer studies. A journal that focuses on case studies of Asian business success and cultural studies of Asian consumers as well will help fulfill this gap. As such, the journal¡¯s goal is to publish high-quality papers that focus on Asian businesses and consumers. We aim to help professionals such as academics, business practitioners, educators, and policy-makers work together to have a better understanding about Asian businesses and consumers in terms of their success factors and their cultural differences.


Positioning

The focus of AABR is on the two aspects of Asian businesses and consumers: (1) Asian business case studies, and (2) Asian consumer studies focusing on cultural differences, as specified in the section of About this Journal. Regarding the case studies, AABR encourages authors to research on not only success factors from the existing successful companies, e.g., Korean Samsung, Japanese Softbank, and Chinese Alibaba, but also future strategic directions for fast-rising venture businesses or re-creating companies that may regain the momentum to soar. Therefore, readers of AABR will be exposed to the interesting case studies of both existing great companies and newly rising start-ups.
AABR also has other interesting features, namely, special issues reflecting hot topics within the various Asian countries and business sectors, a book review section, and a section on Asia¡¯s top companies and leaders that Asian people select as most admirable. With respect to the special issues, each section editor will propose a call for papers on a special topic regarded as attracting significant media and public attention. These special issues should increase the journal¡¯s visibility in the professional discipline of Asian business and industry sectors. With regards to the book review section, AABR has a book review editor who will manage this section. The editor will work closely with the editorial team to identify hot-off-the-press books involving topics related to the various tracks. The book reviews will be an attractive feature that can add a new dimension of visibility to the journal.
Finally, the Asia¡¯s top companies and leaders section will feature the top 10 most admired companies and leaders, based on bi-annual consumer surveys in major Asian countries such as China, Korea, Japan, etc. Readers will be able to learn who the most admired Asian business leader is, as chosen by the people of each Asian country. People will not be limited to choose only among business leaders from one¡¯s own country. Chinese people may choose Korean or Japanese business leaders as their most admired, or vice versa. It would be very interesting for readers to see how the ranking would change as time goes by. So far, these features are only be available in AABR and not in any other journals.


Conclusions

We believe that AABR will serve to promote Asian business and consumer research as major research issues for the global audience. Such research should provide valuable and practical implications and lessons to help business leaders and policy makers make their business and policy more successful. We hope that this journal becomes a prominent publication outlet for many researchers who focus on Asian business and consumer studies for the readers all around the world who wait to see the exciting stories of Asian businesses and consumers.