> Call for Papers
Call for Papers for the Upcoming Issue of AABR
We are looking for papers that contribute to the study of Asian businesses or consumers. Specifically, we are interested in work that helps a better understanding of the success factors of Asian businesses and/or the cultural differences of Asian consumers. We invite submission of papers on one of the two types of papers on Asian businesses and consumers:
(1) A case study on an Asian company or business leader that achieved significant attention or success.
So far, several interesting stories about Asian companies and brands such as Samsung, Alibaba, Tencent,
BYD, Wanda Group, Shiseido, Muji, and so on, have been published in AABR. Please check out the AABR
section at www.aabworld.org for details.
(2) A consumer study focusing on the point of parity (POP) and point of difference (POD) of Asian consumers in
terms of cultural values, life style, brand choice behavior, and the quality of life.
Any other topics will be welcome if it addresses an interesting issue of Asian businesses and consumers. For example, since many of Asian businesses and consumers seem to be influenced by the 4th industrial revolution as exemplified by robot, AI, Internet of things, etc, the studies that address those current issues will be highly welcome. Since most of so-called bottom-of-pyramid (BOP) consumers exist in Asia and influenced by the above revolutionary trends, those studies that address the BOP issues will also be greatly welcome. Please refer to the article written by Editor, The Fourth Industrial Revolution and Asian Businesses and Consumers, Volume 2, Number 2, in the 2016 December issue of AABR, page 6-7. (http://aabworld.org/articles/articles.php?menu=&offset=0&board=article).