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Instructions for Authors | Academy of Asian Business Review

AABR Call for Papers

We are looking for papers that contribute to the study of Asian businesses or consumers. Specifically, we are interested in work that helps a better understanding of the success factors of Asian businesses and/or the cultural differences of Asian consumers. We invite submission of papers on one of the two types of papers on Asian businesses and consumers:

  • (1) A case study on an Asian company or business leader that achieved significant attention or success. So far, several interesting stories about Asian companies and brands such as Samsung, Alibaba, Tencent, BYD, Wanda Group, Shiseido, Muji, and so on, have been published in AABR. Please check out the AABR section at www.aabworld.org for details.
  • (2) A consumer study focusing on the point of parity (POP) and point of difference (POD) of Asian consumers in terms of cultural values, life style, brand choice behavior, and the quality of life.

Any other topics will be welcome if it addresses an interesting issue of Asian businesses and consumers. For example, since many of Asian businesses and consumers seem to be influenced by the 4th industrial revolution as exemplified by robot, AI, Internet of things, etc, the studies that address those current issues will be highly welcome. Since most of so-called bottom-of-pyramid (BOP) consumers exist in Asia and influenced by the above revolutionary trends, those studies that address the BOP issues will also be greatly welcome. Please refer to the article written by Editor, The Fourth Industrial Revolution and Asian Businesses and Consumers, Volume 2, Number 2, in the 2016 December issue of AABR, page 6-7. (http://aabworld.org/articles/articles.php?menu=&offset=5&board=article).

* For paper submission, please visit the AABR webpage, www.aabworld.org.

AABR Manuscript Preparation and Submission Guidelines for Authors

All manuscripts must be submitted online at www.aabworld.org. Submissions that arrive via mail or e-mail will not be processed for review.

First-time authors will be required to create a user account in order to proceed. Each submission must adhere to the guidelines set forth below; those that do not follow the guidelines will be returned to the author for correction.

Review AAB Editorial Policies before submitting your manuscript.

If you have any questions, please contact us at aabr@aabworld.org.


File Types: Word (No PDFs please.)
Font: 12 point, Times New Roman
Text [Including references]: Double-spaced, left-justified
Page Layout: 1-inch margins on all sides with page numbers in the upper right corner and no header/footer
Page Maximum: 30 pages, properly formatted and inclusive of title, abstract, keywords, text, references, tables,

figures, and footnotes



AABR manuscripts are judged not only on the depth and scope of the ideas presented and their contributions to the field but also on their clarity and whether they can be read and understood. Readers have varied backgrounds. Thus, the following guidelines should be followed:

  • Write in an interesting, readable manner with varied sentence structure, and use active voice. Use as little passive voice as possible.
  • Avoid using technical terms that few readers are likely to understand. If you use these terms, include definitions. Remember : The journal is designed to be read, not deciphered.
  • Keep sentences short so the reader does not get lost before the end of a sentence.


To facilitate the double-blind peer-review process, each submission should be broken into two separate files: (1) Title Page and (2) Main Document. Identifying information should not appear anywhere within the main document file.

FILE 1: Title Page
  • 1.title
  • 2.author(s) name, title, institution, address, telephone number, and e-mail address
  • 3.author(s) note
  • 4.acknowledgment
  • 5.financial disclosure, if applicable
FILE 2: Main Document

Page 1:

  • 1.title
  • 2.abstract
  • 3.keywords

Page 2 and on, with each new element beginning on its own page:

  • 4.main text
  • 5.references
  • 6.footnotes
  • 7.tables
  • 8.figures
  • 9.appendixes



The title should not exceed 25 words.


The abstract is limited to 1-2 pages and summarizes the key components of the manuscript, offering the reader a sample of the manuscript.


Include 4-5 primary keywords that best suit the topic of the manuscript; these do not necessarily need to match the "Topics/Methods" that are selected in Manuscript Central upon submission.

Main Text

Please do not add any headers/footers on each page (other than the page number). Headings are text only (not numbered) and are formatted according to level.

  • PRIMARY HEADING: Centered, title-style capitalization (first letter of each word), and bold, with an extra return before and after.
  • SECONDARY HEADING: Flush left with title-style capitalization (first letter of each word) and in both boldface and italics. You must have at least two sections beginning with a secondary heading; if there is only one, the heading should be excluded.
  • TERTIARY HEADING: Left justified and indented with sentence-style capitalization (first word only) in italics. Punctuate the heading with a period and begin the first line of the same section on the same line. If only one tertiary heading is used, the heading should be excluded.
Mathematical Notations

Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the left margin. Please avoid using Equation Editor for simple in-line mathematical copy, symbols, and equations. Type these in Word instead, using the "Symbol" function when necessary.


References begin on their own page and are listed in alphabetical order by the first author's last name. Only references cited within the text are included. All references should be in 12-point font and double-spaced.


Footnotes are to be used sparingly and must be concise. No more than 10 total footnotes should appear in a manuscript. Format footnotes in plain text, with a superscript number appearing in text and the corresponding note after the reference section.


Tables should not appear within the text but at the end of the document. Each table should be numbered consecutively and submitted on a separate page. Please indicate appropriate table placement in the text ("Insert Table 1 about here"). Tables must be numbered in the order in which they are to appear.


Figures should not appear within the text but follow any tables. Each figure should be numbered consecutively and submitted on a separate page. Please indicate appropriate figure placement in the text ("Insert Figure 1 about here"). Figures must be numbered in the order in which they are to appear. The term "figure" refers to a variety of material, including line drawings, maps, charts, graphs, diagrams, photos, and Web shots, among others.

The cost of color printing is borne by the authors, so you may consider gray scaling images prior to submission.


If Appendixes are provided, they appear on a new page after the figures. Multiple appendixes are labeled with letters (Appendix A, Appendix B). A single appendix is labeled without letters (Appendix). Multiple appendixes must be numbered in the order in which they are to appear.

AABR Review Process and Policies on Ethics and Copyrights

Review Process

All reviews will use a double-blind review process. Reviewers and journal editors are expected to provide comments and critiques in a confidential, constructive, prompt, and unbiased manner appropriate for their position of responsibility. Collegiality, respect for the author’s dignity, and the search for ways to improve the quality of the manuscript should characterize the review process. The editor has the final authority for the acceptance or rejection of any article.

AABR policy prohibits an article under review at AABR from being concurrently reviewed at another journal without prior discussion with and written permission from the involved AABR editor.

Manuscripts that have been rejected are not eligible for further consideration by the same journal and thus should not be resubmitted. If a revision is allowed, it will be explicitly stated in the Editor’s decision. Other revisions of previously rejected manuscripts will be promptly returned to the authors without review.

Policies on Ethics and Copyrights

AABR will be published biannually (June 30, and December 30)

Upon acceptance for publication in an Asia Business Association journal or magazine, all authors are required to sign a copyright form providing copyright ownership to Asia Business Association. The AAB grants permission to use its copyrighted content for a variety of purposes including, but not limited to the following:

  • Articles for classroom, coursepacks, or internal use.
  • Partial or complete republication in another work.
    Authors of articles appearing in AAB publications who wish to reproduce some or all of their work may seek permission from the AAB at no charge. Authors who wish to post their AAB-published articles on personal web sites are encouraged to link to the AAB web site. In the event that this is not possible, the author may request a PDF at no charge to post on a personal web site so long as the article is not offered for sale.

    Authors who wish to post their AAB-published articles on a university repository must seek permission from the AAB. Authors must inform the AAB if the repository is open access. Articles may not be reposted to web sites or repositories that sell access to the articles. Authors may only post articles to institutional repositories 12-months after publication. To obtain permission to reproduce or repurpose AAB content, please contact at aabr@aabworld.org.

    Details about AABR review process and policies on ethics and copyrights can be found online at www.aabworld.org.