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Activities

Conferences, Workshops, Case Competition, and Business and Consumer Survey.

Conferences and Workshops

AAB¡¯s Annual Conference

The Annual Conference will be a key event for AAB where academics, business leaders, and policy makers around the globe, whether in Asia or other parts of the world such as America, Europe, Africa, and so on, gather together to share ideas and visions about future Asian businesses and consumers. Through the event, we want proactively prepare for the future, making Asian businesses, consumers, and society together thrive. The conference will be a great forum where presenters and participants can focus on real issues that are ¡°hot¡± and demand our attention now in Asia, as announced in a recent conference.

In the conference, we have keynote speech, keynote panel discussion, consumer research papers and case studies. Keynote panel discussion features a series of presentation and discussion about what is happening and coming next in Asia.¡± We also have an interesting session where the exciting results of the recent AAB business leader and consumer survey will be presented. This presentation will highlight the most admired companies that college graduates wish to enter, the business leaders young people respect most, and the rising hidden champions that look small currently but have great potentials to soar soon.

So far, distinguished scholars, business leaders, leading educators such as presidents and deans, renowned AAB members, AABR editorial board members have participated in the conference, and also the winners of the WACC case competition and their advising professors joined together to celebrate the unprecedentedevent of the Asia-focused annual conference.

Conference theme, date, and venue of the recent conferences are as follows:

2017 AAB Annual Conference
Conference theme : ¡°To make Asian businesses, consumers, and society thrive together¡±
Date: August 11-12, 2017
Venue: Sungkyunkwan University, Seoul, Korea

2016 AAB Annual Conference
Conference theme: ¡°To make Asian businesses, consumers, and society thrive together¡±
Date: August 12-13, 2016
Venue: Sungkyunkwan University, Seoul, Korea

2015 AAB Annual Conference
Conference theme: ¡°Searching for the future business opportunities in Asian markets¡±
Date: August 22, 2015
Venue: Sungkyunkwan University, Seoul, Korea

Details about a current conference, call for papers, programs, etc. are available in the section of AAB Annual International Conference 2016.

Workshops

- AAB Paper Development Workshop
- ¡°How Asian Brands Soar¡± Case Writing Workshop

Case Competition - The World Asian Business Case Competition (WACC)

The Academy of Asian Business (AAB) opens the World Asian Business Case Competition, ¡°How Asian Brands Soar.¡± This is the annual case competition organized by AAB that invites college students to write up and present an exciting Asian business case on how it became so successful. Applicants are invited from universities and colleges all around the world.

The competition will provide a great opportunity for the participants as a team of 2-3 students to not only learn from the case of the company they choose, but also have a wonderful experience of winning the competition. All winners will receive a global scholarship package of enriching and exciting Asian experience. As part of the scholarship package, the winners will be invited to their dream company, stay in an Asian city like Seoul, or travel to other desired cities like Shanghai, Beijing, Tokyo, etc. They will find valuable opportunities to develop mentorships with business leaders and to build network and friendship with other global fellow participants for their future careers and businesses.
The top 10 winners are announced and awarded at the opening ceremony of the AAB conference. VIPs including distinguished scholars, business leaders, leading educators such as presidents and deans, the keynote speaker, renowned AAB members, AABR editorial board members, and the winners of the case competition and their advising professors will join together to celebrate the unprecedented event of AAB case competition and AAB annual conference as well.

2017 WACC
Conference theme : ¡° Creating unforgettable, lifelong experiences for students ¡±
Important Dates: (according to Korea Standard Time)
Proposal submission deadline: April 21, 2017
Main case draft submission deadline: June 19, 2017
Announcement of finalists (10 teams) as Top 10 winners: June 27, 2017
The final presentation August 11-12, 2017
Date: August 11-12, 2017
Venue: Sungkyunkwan University, Seoul, Korea

2016 WACC
Conference theme : ¡° Creating unforgettable, lifelong experiences for students ¡±
Important Dates: (according to Korea Standard Time)
Proposal submission deadline: April 22, 2016
Main case draft submission deadline: June 23, 2016
Announcement of finalists (10 teams) as Top 10 winners: June 30, 2016
The final presentation August 12-13, 2016
Date: August 12-13, 2016
Venue: Sungkyunkwan University, Seoul, Korea

2015 WACC
Conference theme : ¡°Let¡¯s learn about ¡°How Asian Brands Soar¡±: Searching for the breakthrough strategies from the successful Asian companies and brands.¡±
Important Dates:
Proposal submission deadline: May 25, 2015
Main case draft submission deadline: July 20, 2015 The final presentation
Date: August 22, 2015. 9:00 am-12:30 pm (morning time)
Venue: Sungkyunkwan University, Seoul, Korea
Conference Chair: Myung-soo Lee, Baruch College, City University of New York, USA

Details about the guidelines and schedules for 2017 competition is available in the section of World Asian Business Competition. (Click here)

Asian Business and Consumer Surveys

AAB conducts the Asian Business Leaders and Consumer Survey twice a year. The survey will ask college students in Asia such as China, Korea, Japan, and students in non-Asia such as the U.S. about Asian business leaders and their consumption and brand experiences. The questions will cover topics including the most admired companies that college graduate wish to enter, the business leaders young people respect most, the rising hidden champions that looks small currently but have great potentials to soar soon. The questions will also include brand preference and their top choice in the major product categories such as mobile phones, luxury goods, and even everyday supply items. The exciting results of the recent survey will be presented at the annual conference and also through a special section of AABR to provide the most recent findings to our target audience for their business and career information.