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Asian Business and Consumer Surveys


AAB conducts the Asian Business Leaders and Consumer Survey twice a year. The survey will ask college students in China, Korea, Japan, and the U.S. about Asian business leaders and their consumption and brand experiences. The questions will cover topics including the most admired companies that college graduate wish to enter, the business leaders young people respect most, the rising hidden champions that looks small currently but have great potentials to soar soon. The questions will also include brand preference and their top choice in the major product categories such as mobile phones, luxury goods, and even everyday supply items. The exciting results of the recent survey will be presented at the annual conference and also through every issue of AABR to provide the most recent findings to our target audience for their business and career information.

Report #1

What's Happening and Coming Next in Asia: Special Report on Asian Consumers and Businesses by AAB Research Group

(Published in AABR June 2015, vol.1, no.1, pp. 71-85)

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