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AAB International Conference 2017

AAB’s International Conference 2017 - Major Results and Award Winners

On the day of this event, the conference hall was full of participants from all around the world. We thank every participant who attended this memorable event and were happy to meet them. Welcoming messages were delivered by the Kwan Choi of SKKU Business School, and the Presidential Speech was given by Professor Chung Kim (SKKU).

To highlight some major moments, the keynote Speech was ‘Studies of the Victorious in 3000 years: How they develop competitive advantages by studying’ presented by Pil Hwa Yoo (SKKU GSB).

The keynote panel session and discussion were presented. The members were Yong June Kim of SKKU (Dean of the Graduate School of China), Sang Yong Kim of Korea University (President of Korea Marketing Association), Sukekyu Lee of SKKU (President of Service Marketing Association), and the moderator was Jai Hak Chung, Sogang University. All of the presentations were very inspiring.

Case panel session and discussion were also presented. The members were the winners of the Best Advisor Awards, Yifan Zhang (Chinese University of Hong Kong), Li Chen Lim (Asia Pacific University of Technology and Innovation), Maria Herrera (Asian Institute of Management), and The Moderator was Babak Somekh (University of Bristol).

The conference proceeding is available for you to download. Click Here
Several awards were presented to outstanding scholars and business leaders, as follows.

Eminent Scholar Award: Professor Pil Hwa Yoo (SKKU GSB)

Best Educator of the Year Award: Professor Yong June Kim (Dean of Graduate School of China, SKKU)

Best Research Paper Award:
Stephen J. Gould (Baruch College of the City University of New York)
Myung-Soo Lee (Baruch College of the City University of New York)

Best Case Research Award:
Emily M. Nason, Tiffany ManChi Yu, Bella Huiyin Chan, and Chevan TszWang Tin (Hong Kong University of Science and Technology)

Best Advisor Award:
Babak Somekh (University of Brtistol)
Yifan Zhang (University of Hong Kong)
Li-Chen Lim (Asia Pacific University of Technology and Innovation)
Maria Herrera (Asian Institute of Management)

* The Best award went to the team of Huawei University of Cambridge. and 2nd best award to the team of DJI from The Chinese University of Hong Kong.

University of Cambridge on Huawei
Kevin Han HUANG
Selina Juehua SU
Advisor, Lulu OUYANG

The Chinese University of Hong Kong on DJI
Sze Hiu Kelly CHIN
Chun Yin Alex SIU
Yau Kit Stanley YING
Advisor, Yifan Zhang

University of Bristol/ The University of Manchester on CJ
Donghoon YANG
Ashley Yi-Wei TAY
Joonhyung PARK
Advisor, Babak SOMEKH

University of Warwick on Innisfree
Nur Hazeera Batrisyia BINTI NORHISHAM
Kyawt Kay Khine WIN
Ashley LUM
Advisor, Nick Lee

The Chinese University of Hong Kong on Chow Tai Fook Jewellery
Hoi Yan TSANG
Ka Fai TO
Chun Wui LAI
Advisor, David S. O. Yip

The Chinese University of Hong Kong on China Mengniu Dairy
Tsz Kwan, Rannia MOK
Cheuk Yuk LAM
Advisor, Geoffrey DE SILVA

Universitas Indonesia on PT XL Axiata
Ulfah HASANAH
Laras Kusuma DEWI
Ajrina Diva GHAISANI
Advisor, Gita Gayatri

Asia Pacific University of Technology & Innovation on Haier
Jian Wei CHEONG
Amira Sakinah Binti ABD RAHMAN
Hasnaa Hazirah Binti ABD HALID
Syaza Zafeerah Binti SHARIFULL RIZAL
Advisor, Li Chen LIM

Asian Institute of Management on Filip+Inna
Adeline Kristel O. LIMQUECO
Karen Rose I. DACANAY
Krizza Rica, O. GAHUMAN
Advisor, Maria Elena Baltazar HERRERA

NYU Leonard N. Stern School of Business on SBS
Jason Kim
David Moon
Shota Ono

Congratulations to all top10 winners.
(Details about Awards are available in Award page - click here and also in WACC page of this site - click here)

AAB International Conference 2017

“To make Asian businesses, consumers, and society thrive together”
August 12, 2017
Sungkyunkwan University, Seoul, Korea

Invitation and Welcome Message

We are delighted to invite you to the 2017 International Conference of the Academy of Asian Business (AAB) which will be held on August 12 in Sungkyunkwan University, Seoul, Korea. The conference will be the 3rd annual international event for AAB and we would like to invite not only academics and business leaders but also promising students from around the globe who are excited to share ideas and visions about Asian businesses and consumers.

We have prepared an exciting program where leading academics and business leaders share their ideas and experiences to help participants in their careers and businesses with regards to better understanding Asian businesses and consumers.

For the wonderful event, we cordially invite distinguished scholars, business leaders, leading educators such as presidents and deans, renowned AAB members, AABR editorial board members, and the winners of the case competition and their advisors to gather together to celebrate the unprecedented event -- AAB’s international annual conference. We believe that this will be an unforgettable experience for all participants.

We look forward to meeting you in the conference.

Professor Chung K. Kim, Sungkyunkwan University,Korea
President of Academy of Asian Business (AAB)

Conference Committee Chairs

Professor Suke-kyu Lee, Sungkyunkwan University, Korea
Professor Myung-soo Lee, Baruch College, City University of New York, USA
Professor Sang Yong Kim, Korea University, Korea
Professor Jai Hak Chung, Sogang University, Korea.
Professor Elizabeth Fife, University of Southern California, USA
Professor Francis Pereira, University of Southern California, USA
Professor Kyung-Young Ok, Sookmyung Women’s University, Korea
Professor Myungwoo Nam, Sungkyunkwan University, Korea
Professor Hakkyun Kim, Sungkyunkwan University, Korea
Professor MinChung Kim, UNIST, Korea

Important Dates

Conference date: August 12, 2017 (Saturday)
Conference Registration: July 20 - August 8 (until seats are not available)

The Main Events of the Conference

- The Opening Reception
- World Asian Case Competition, Top 10 presentation
- Keynote Speech
- 2017 AAB Award Ceremony
- Case Panel Session (by 4-5 Advisors of Top 10 Winning Teams)
- Keynote Panel Session
- Closing, Awards, and Farewell Dinner

Major Events and Programs

Our program will feature the following exciting events:

  • 2017 WACC (World Asian Case Competition) Top 10 Presentation.Top 10 teams have been selected out of about 60 teams representing top universities around the world and invited to the WACC 2017’s final round event. The Top 10 teams produced outstanding outputs of case studies on Asian businesses and consumers, which impressed us very deeply. At the final presentation, they will compete for the 1st place, and the 2nd place Awards and prizes, which will be the most honorable awards and benefits in addition to the Global Scholarship Award package for Top 10 winners, as follows.

    -- The 1st Place Winner (1 team): The AAB Worldcup Trophy and the 1st Place Award, with the financial scholarship support (US$2,000 for team).

    -- The 2nd Place Winner (1 team): The 2nd Place Award with the financial scholarship support
    (US$1,000 for team).

    -- All Top 10 winners: The Top 10 Winners Awards with the global scholarship award package.
    (Please refer to the WACC section of AAB homepage at www.aabworld.org).
  • Award Ceremony. Several important awards will be given to influential academic and business leaders. This year, we will proudly present the Eminent Scholar Award, Best Educator of the Year Award, Best Advisor Award, and Best AABR Paper Award, Best AABR Case Award. We will also feature the Top 10 winners of 2017 World Asian Case Competition for which about 60 teams of college students participated from all around the world. The companies studied by the Top 10 teams, which also support the students and the competition events, will also be invited and honored as the Asian Top Companies that students around the world respect most.
  • The Keynote Speaker
    Professor Pill Hwa Yoo

    Professor of marketing and a former Dean at SKK Graduate School of Business at Sungkyunkwan University GSB

    Author of more than 25 books including ‘Studies of the Victorious in 3000 years: How they develop competitive advantages by studying’
    Pil Hwa Yoo is professor of marketing and former dean of SKK Graduate School of Business at Sungkyunkwan University, Seoul, Korea, where he has been teaching since 1987. He studied business administration at Seoul National University and received his MBA (1981) from Northwestern University and his doctorate in marketing (1986) from Harvard University.

    Yoo has written more than 25 books, whose titles include ‘Studies of the Victorious in 3000 years: How they develop competitive advantages by studying.’ ‘What Managers Should Discard,’ ‘Growth is Really Possible’ (co-authored with Hermann Simon), ‘Price Management’ (co-authored with Hermann Simon and Martin Fassnacht), ‘Meet the Leaders in History,’ ‘Modern Marketing’ (now in 8th ed.), ‘Discourses on Management’ by Pil Hwa Yoo and Hermann Simon, ‘Thinking Management,’ ‘Companies with Visions’ (co-authored with Prof. Hermann Simon), ‘Sources of Value-added’ (co-authored with Prof. Hermann Simon in Japanese), and ‘Buddhism and Management’ (in Korean, German, Chinese), ‘Differentiated Companies Make the World Different.’ He has also edited Modern Marketing Science in 1994. His Modern Marketing, of which more than fifty thousand copies have been sold since it appeared in 1989, is the best-selling marketing textbook in his country. His articles have appeared in such German journals as Zeitschrift fur Betriebswirtschaft and leading academic business journals in Korea.

    In 1986, he taught for one semester at the University of Bielefeld, Germany. In 1987, he stayed at German Management Institute (Universitatsseminar der Wirtschaft) to conduct research projects. He has also stayed at Keio Business School, Japan, from 1994 to 1995 and at Seoul National University, from 2001 to 2002, both as a visiting professor.

    He has been on the editorial board of International Journal of Research in Marketing and has served as the editor of Korea Management Review, the most prestigious academic business journal in his country. He has served as the President of Korean Marketing Association from 2005 to 2006. He has been a board member of Cheil Worldwide, Korea’s largest advertising agency, and KT, the leading telecommunications company in Korea, and Kyobo Life Insurance. He has also conducted numerous consulting projects.
  • A keynote panel discussion will be held by opinion leaders, such as business school deans, research association presidents, and renowned scholars on “What is coming next in Asia: Implications for our future research, businesses and careers.” The Moderator will be Jai Hak Chung, Sogang University, and the members are Yong June Kim of SKKU (Dean of the Graduate School of China), Sang Yong Kim of Korea University (President of Korea Marketing Association), Sukekyu Lee of SKKU (President of Service Marketing Association).


    Yong June Kim
    SKKU


    Sang Yong Kim
    Korea University


    Suke-kyu Lee
    SKKU


    Jai Hak Chung
    Sogang University
  • A case panel session will feature the winners of Best Advisor Awards on how to prepare and write a powerful case study to win a World’s Best Case Awards. The Moderator and members invited are Professor Babak Somekh, University of Bristol, Professor Yifan Zhang, Chinese University of Hong Kong, Professor Li Chen Lim, Asia Pacific U of Technology and Innovation, and Professor Maria Herrera, Asian Institute of Management.


    Babak Somekh
    University of Brtistol


    Yifan Zhang
    University of
    Hong Kong


    Li-Chen Lim
    Asia Pacific University of Technology and Innovation


    Maria Herrera
    Asian Institute of Management
  • Closing, Awards, and Farewell Dinner: As a finale of the conference, all participants will be invited to AAB dinners in the open dining hall located adjacent in the same floor, which is facing the Myungnyun-dang, the most time-honored educational building in Korea, celebrating more than 600 years of higher education, as part of the history of Sungkyunkwan University.


Visiting Seoul and Sungkyunkwan University

Seoul is the capital of Korea, the center of the recent Korean waves or “Hallyu,” and the dynamic place where the headquarters of major Korean companies such as Samsung, Hyundai, Kia, LG, etc. and the campuses of top universities are located. “Today, Seoul is considered a leading and rising global city, resulting from an economic boom called the Miracle on the Han River which transformed it from the damage of the Korean War to the world's 4th largest metropolitan economy with a GDP of US$846 billion in 2014 after Tokyo, New York City and Los Angeles. A world leading technology hub centered on Gangnam and Digital Media City, the Seoul Capital Area boasts 15 Fortune Global 500 companies such as Samsung, the world's largest technology company, as well as LG and Hyundai-Kia. In 2013, the city's GDP per capita (PPP) of $39,448 was comparable to that of France and Finland. Ranked sixth in the Global Power City Index and eighth in the Global Financial Centres Index, the metropolis exerts a major influence in global affairs as one of the five leading hosts of global conferences. Seoul ranked seventh in the Sustainable Cities Index, the highest in Asia and ranked second worldwide in the social category. It also hosts the world's most art openings per square mile.” (Wikipedia).

Sungkyunkwan University is one of the top universities, which is committed to world-class research and teaching, offering students a dynamic environment for intellectual and personal growth. Sungkyunkwan University has been ranked number one among Korean universities, according to a recent ranking evaluation by ChoongAng Daily. Located in the center of Seoul, it provides one of the best neighboring historical and cultural sites, such as Changgyenonggung (Palace), Daehakro (University Road), Myeongnyundang, and so on. Myeongnyundang represents the lecture hall of the higher education for students as part of Sungkyunkwan. Since our conference building is right next to Myeongnyundang, you can walk to it within minutes to enjoy looking around the lecture hall and student dormitories and touching the Ginkgo trees of more than 500 years old. You can enjoy touring one of the most beautiful, cultural campus, which combines the most advanced tech buildings and the most historically significant buildings on campus and the neighboring areas such as Daehakro, the busiest sites for young people, where more than 100 small theaters continually hold plays, concerts, musicals, and movies. When you attend the conference, you can enjoy all these different sites and more within a walking distance (For more details, please refer to Wikipedia).

For more information about the conference and the top10 case presentation, go to the AAB webpage: AAB conference
Top10 case presentation

Registration and Questions

We invite you to join us for the International Annual Conference 2017.

Please register as soon as possible because the space is limited. If you are not already a member, we ask that you to become a member first and then register for the conference. If you pre-register online while seats are available, you can save as follows:

  Pre-registration online On-sites
Regular members US$50 or KRW50,000 US$100 or KRW100,000
Students members US$20 or KRW20,000 US$50 or KRW50,000
Non-members US$50 or KRW50,000 with
Regular membership

US$20 or KRW20,000 with
Students membership
US$200 or KRW200,000

* Registration will be held online from July 20 ~ August 8, 2017 (open until seats aren’t available).
  To register go to www.aabworld.org.
* If you are already an AAB member, please go to Mypage upon login.

For conference related questions, please contact us at aabconference@gmail.com.

AAB 3rd Annual Conference 2017 Program(Click here for Larger Image, PDF.)

AAB International Conference 2017

“To make Asian businesses, consumers, and society thrive together”
August 11-12, 2017
Seoul, Korea

Paper submission Deadline: April 21, 2017

Invitation and Welcome Message

We are delighted to invite you to the 2017 International Conference of the Academy of Asian Business (AAB) which will be held on August 11-12 in Seoul, Korea. We will invite not only academics and business leaders, but also policy makers so that we can proactively prepare for the future of Asian businesses, consumers, and society. The conference will be great forum where presenters and participants can focus on real issues that are “hot” and demand our attention now in Asia.

Seoul is one of the most exciting cities in Asia and the capital of Korea, the center of the recent Korean waves or “Hallyu.” Seoul is the dynamic place where the headquarters of major Korean companies such as Samsung, Hyundai, Kia, LG, etc. and the campuses of top universities are located. “Today, Seoul is considered a leading and rising global city, resulting from an economic boom called the Miracle on the Han River which transformed it from the damage of the Korean War to the world's 4th largest metropolitan economy with a GDP of US$846 billion in 2014 after Tokyo, New York City and Los Angeles. A world leading technology hub centered on Gangnam and Digital Media City, the Seoul Capital Area boasts 15 Fortune Global 500 companies such as Samsung, the world's largest technology company, as well as LG and Hyundai-Kia (Wikipedia).

We want to welcome you to the conference held in Seoul for your exciting experiences.

Overview of the Conference

The aim of this summer’s AAB conference 2017 is to address “hot” problems for companies and organizations that would like to succeed and thrive in Asian markets, especially in the context of the fourth industrial revolution.

To that end, this year’s conference will focus on, but not be limited to, the followings topics:

1) How Does The 4th Industrial Revolution Influence not only Asian Companies, but also Asian Consumers and Societies?

- What are the factors that help companies succeed in Asian markets? Are there any surprising findings or trends?
- How can companies solve “hot” problems in an innovative way that benefits itself, consumers, and society altogether?
- Are there any creative ways to make profits by serving consumers at the bottom of pyramid in Asia?
- What should companies know in order to succeed in a fast-changing, turbulent Asia?
- What do Asian consumers and society really want from businesses? What do the businesses believe the consumers and
  society want? Is there a gap? Any solutions to narrow the gap?

2) The Digital Transformation of Asian Business
- How will Asian companies adapt to new technological innovations such as consumer robots, IoT, ICT, biomedical
  engineering, self-driving cars, drones, etc.?
- How will it affect the business model in Asia?
- How will this affect the way companies communicate and interact with customers?
- What is the right mix of digital and traditional media?
- How do we use social and other digital media to track marketing performance?
- What kind of future market can we foresee for companies that successfully adapt to the digital transformation

3) Generating and Using Insight to Shape Marketing Practice.
- What kind of models can we apply to big data and analytics to gain new insight into Asian markets?
- How can we generate new and better customer insights?
- How can we best get a sense of customers' experience?
- Are there any insightful frameworks for us to use?
- How could we turn the insights into foresight to identify new opportunities or new business areas to pursue in the
  future?

The Main Events of the Conference

Friday, August 11
- The AAB Doctoral Symposium: It offers an opportunity for PhD students to meet each other, interact with faculty,
   and share and develop research ideas.
- The Opening Reception
- World Asian Case Competition, Top 10 presentation
- Keynote Speech
- Keynote Panel Session: It comprises of 4-5 members of deans of Business Schools and presidents of academic
   associations who will summarize state-of-the-art knowledge and emerging trends in Asian business and consumers.
- 2017 AAB Award Ceremony

Saturday, August 12
- Competitive Paper Presentation
- Special Session Presentations
- Working Paper Presentations
- Closing, Farewell Dinner, and Best Paper Presentation Award

Important Dates & Deadlines

- Paper Submission Deadline: April 21, 2017
- Notification: May 12, 2017
- Final Submission: May 26, 2017
- Preliminary Program: Late June, 2017 (Preliminary program posted on AAB website)
- Conference Registration: Late June 2017 (Conference registration as well as registration for Doctoral Symposium begins on the conference website)

GENERAL GUIDELINES

There are two types of submissions:

1. Competitive Papers
2. Working Papers

Irrespective of which track (competitive papers, or working paper sessions), all submissions are recommended to address the following key questions:

1. What is the key problem/question you are examining?
2. Who cares about the problem/question and why?
3. What is your "big picture" or "boxes and arrows" model?
4. What is your method to analyze your data?
5. What are your major findings (empirical papers) or top-line takeaways (conceptual papers)?
6. What are the important academic and managerial/policy implications? Who should do what differently as a result of your findings/suggestions?

Submission procedures are as follows:

- All submission activities (submissions, reviews, and notifications) will be electronic, through the conference website and
  email. In order to use the website, please sign up at www.aabworld.org and create an account (or a user profile) by
  following the online instructions.
- If you are already signed up (i.e., if you have used this AAB conference management system in the past), you can log in
  at AAB website, and submit your paper.

All submissions should have title page and main pages that require the following information:

Title Page (page 1):
1. type of session (special, competitive, or working paper session)
2. paper title
3. author(s) name, title, institution, address, telephone number, and e-mail address Please specify primary contact author. 4. author(s) note and acknowledgment (if any)

Main Pages (page 2~):
Prepare your main pages according to specific guidelines depending on session type.

Formatting and other information:
- Format your paper using Times New Roman Font Size 12, 1” margins, and double spaced.
- Use Microsoft Word file only to upload your submission.
- The primary contact person will automatically receive an email acknowledgement of the submission’s receipt.
  If you do not receive an acknowledgement within 48 hours after submission, please check your spam folder and then
  send an email inquiry about the status of your submission to: aabconference@gmail.com.

SPECIFIC INFORMATION FOR TRACK SUBMISSIONS

1. COMPETITIVE PAPERS

Papers representing completed research and dealing with substantive, methodological, or theoretical consumer research issues are invited as Competitive Paper submissions.

Authors have two publishing options for a Competitive Paper.

Option 1: Authors can choose to publish a 2-3 page abstract in the AAB Proceedings. Authors choosing Option 1 must upload title page and main pages (a 2-3 page abstract paper) for review, along with references, one table summarizing the results, and one optional figure. Based on review, the 2-3 page abstract (including references and table) will be published in the AAB Proceedings. Authors are free to submit their paper elsewhere for publication.

Option 2: Authors can choose to publish an abstract in the proceedings and also publish its full paper in the upcoming June issue of AABR, the official journal of AAB. Those who choose Option 2 will be considered for the best conference paper award of the year with a cash prize of US$1,000. We will select the two best papers. These two papers will be not only invited to be presented in the conference, but also, before the presentation, featured in the special section of the upcoming June issue of AABR. Authors choosing Option 2 must upload title page and main document (a full paper of 20-30 doublespaced pages) for review, along with references, tables and figures, according to AABR’s Instruction for Authors-submission guidelines (see www.aabworld.org).

*All the submission, whether an abstract or a full paper, must be uploaded by April 21.

Format, Content, and Revision.
Authors of accepted papers choosing Option 1 (publish abstract only) are required to revise their abstract based on reviewers’ comments and edit their papers by May 26, 2017. Authors of accepted papers who select Option 2 (publish complete paper in AABR) are also required to revise their paper based on reviewers’ comments by May 26, 2017.

2. WORKING PAPERS

Submissions detailing ongoing research on substantive, theoretical, or methodological topics in Asian business and consumer research are sought for the Working Papers sessions. These sessions provide the opportunity to present results of research that is still in progress (i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal).

Format, Content, and Revision.
Working Paper submissions include title page and main pages (a 2-3 page abstract) as one file. The abstract should provide a summary of the research, including the conceptual framework, relevant prior literature, description of the method, data, results, and conclusions.

Authors of working papers, once accepted, are required to revise their abstract based on reviewers’ comments and submit the revised abstract by May 26, 2017.
We look forward to welcoming you and your paper to the conference!

AAB’s International Conference 2016 - Major Results and Award Winners

On the day of this event, the conference hall was full of participants from all around the world. We thank every participant who attended this memorable event and were happy to meet them. Welcoming messages were delivered by the Dean Sangman Han of SKKU Business School, and the Presidential Speech was given by Professor Chung Kim (SKKU).

To highlight some major moments, the keynote Speech was presented by Wagner Kamakura (Rice University), paper presentation by Jong Min Kim (University of Science and Technology of China), and Chang Xue (Shandong University of Finance and Economics).

The keynote panel session and discussion were presented. The members were Dae Ryun Chang (Yonsei University),
Sang Lin Han (Hanyang University, President of Service Marketing Association), Sangman Han (Sungkyunkwan University, Dean of SKK Business School), and the moderator was Sang Yong Kim (Korea University and elected-president, Korea Marketing Association). All of the presentations were very inspiring.

Case panel session and discussion were also presented. The members were the winners of the Best Advisor Awards, Sunil Venaik (University of Queensland), Emily M. Nason (Hong Kong University of Science and Technology), Joyce Linghua WANG (The Chinese University of Hong Kong), Kannika Leelapanyalert (Mahidol University), and the moderator was Bryan Hong (Western University).

The conference proceeding is available for you to download. Click Here
Several awards were presented to outstanding scholars and business leaders, as follows.

Eminent Scholar Award: Professor Wagner Kamakura (Rice University)

Best Educator of the Year Award: Professor Dae Ryun Chang (Yonsei University)

Best Research Paper Award:
YongHee Kim (The Hong Kong Polytechnic University)
Chun Ting Benjamin Kot (The Hong Kong Polytechnic University)
MinChung Kim (The University of Hong Kong)

Best Case Research Award:
Kannika Leelapanyalert (College of Management, Mahidol University)
Natt Tanpradit (AbbVie Ltd) Chanthrapa Khiewvan (Pan Rajdhevee group Ltd.)
Pornthiwa Sakhonchaicharoen (Zuellig Pharma)

Best Conference Paper Award:
Jong Min Kim (University of Science and Technology of China)

Best Advisor Award:
Bryan Hong (Western University)
Sunil VENAIK (The University of Queensland)
Ling Hua WANG (The Chinese University of Hong Kong)
Emily Nason (Hong Kong University of Science and Technology)

* The Best award went to the team of YG Entertainment from Ivey Business School, Western University
and 2nd best award to the team of Tencent from the Chinese University of Hong Kong.

Congratulations to all top10 winners.
(Details about Awards are available in Award page - click here and also in WACC page of this site - click here)



AAB International Conference 2016

“To make Asian businesses, consumers, and society thrive together”
August 13, 2016
Sungkyunkwan University, Seoul, Korea


Invitation and Welcome Message

We are delighted to invite you to the 2016 International Conference of the Academy of Asian Business (AAB) which will be held on August 13 in Sungkyunkwan University, Seoul, Korea. The conference will be the 2nd annual international event for AAB and we would like to invite not only academics and business leaders but also promising students from around the globe who are excited to share ideas and visions about Asian businesses and consumers.

Our theme is “To make Asian businesses, consumers, and society thrive together” and we will focus on featuring (1) Consumer studies on how Asian consumers think, consume, and interact with others, and (2) Case studies on how some Asian companies soar while others don’t. We have prepared an exciting program where leading academics and business leaders share their ideas and experiences to help participants in their careers and businesses with regards to better understanding Asian businesses and consumers.

For the wonderful event, we cordially invite distinguished scholars, business leaders, leading educators such as presidents and deans, renowned AAB members, AABR editorial board members, and the winners of the case competition and their advisors to gather together to celebrate the unprecedented event -- AAB’s international annual conference. We are positive that this will be an unforgettable experience for all participants.

We look forward to meeting you in the conference.

Professor Chung K. Kim, Sungkyunkwan University, Korea
President of Academy of Asian Business (AAB)

Conference Committee Chairs

Professor Sang Yong Kim, Korea University, Korea
Professor Myung-soo Lee, Baruch College, City University of New York, USA
Professor Suke-kyu Lee, Sungkyunkwan University, Korea
Professor Elizabeth Fife, University of Southern California, USA
Professor Francis Pereira, University of Southern California, USA
Professor Kyung-Young Ok, Sookmyung Women’s University, Korea
Professor Myungwoo Nam, Sungkyunkwan University, Korea
Professor Hakkyun Kim, Sungkyunkwan University, Korea
Professor MinChung Kim, The University of Hong Kong, China

Important Dates

Conference date: August 13, 2016 (Saturday)
Conference Registration: July 20 - August 8 (until seats are not available)

The Main Events of the Conference

- The Opening Reception
- World Asian Case Competition, Top 10 presentation
- The AAB Special Consortium
- Keynote Speech by Professor Wagner Kamakura, Rice University
- 2016 AAB Award Ceremony
- Case Panel Session
- Paper Presentation Session
- Keynote Panel Session
- Closing, Awards, and Farewell Dinner

Keynote Speech and Major Events

Our program will feature the following exciting events:

The Keynote Speaker
Professor Wagner Kamakura

The Jesse H. Jones Professor of Marketing at Rice University
Former Editor-in-Chief of Journal of Marketing Research
Wagner A. Kamakura is the Jesse H. Jones Professor of Marketing at the Jones Graduate School of Business, Rice University. Prior to joining the Jones school, he taught at Duke University, University of Iowa, University of Pittsburgh and Vanderbilt University. Before joining academia, he has worked in market analysis, forecasting and planning at Duratex S.A. and Massey-Ferguson of Brazil. He has also been a visiting scholar to Australia, Brazil, China, Singapore, South Korea and Spain, where he lectures either English, Portuguese, or Spanish.

Professor Kamakura holds a Doctor Honoris Causa from Universidad de Granada, a PhD in Marketing from the University of Texas at Austin, a MS in Industrial Engineering from Universidade de Sao Paulo (Brazil), an EMBA from Fundacao Getulio Vargas (Brazil) and a BS in Mechanical Engineering from Instituto Tecnologico de Aeronautica - ITA (Brazil).

He has published a hundred articles in the leading academic journals in Marketing as well as other disciplines. His publications have received best-paper awards from the International Journal of Marketing Research, Journal of Marketing Research and Journal of Retailing.

Professor Kamakura has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the International Journal of Research in Marketing, Journal of Business Research, Journal of Marketing Research, Journal of Retailing and Marketing Science. His current research interests focus on marketing analytics, consumption and time-use analysis, efficiency analysis, customer relationship management, market segmentation and market structure.

Our program will feature the following exciting events:

  • The keynote speech will be delivered by Professor Wagner Kamakura, a world-renowned scholar, the Jesse H. Jones Professor of Marketing at Rice University. He will feature on the issues of marketing analytics and Consumption and time-use analysis on Asian consumers and businesses.
  • The AAB Special Consortium:It offers an opportunity for scholars, particularly young scholars and Ph.D. students, to meet each other and interact with world renowned scholar, Professor Wagner Kamakura, to share and develop research ideas to publish in top journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science.
  • Several important awards will be given to influential academic and business leaders. This year, we will proudly present the Eminent Scholar Award, Best Educator of the Year Award, Best Advisor Award, and Best Conference Paper Award. We will also feature the Top 10 winners of 2016 World Asian Case Competition for which 55 teams of college students participated from all around the world. The companies studied by the Top 10 teams, which also support the students and the competition events, will also be invited and honored as the Asian Top Companies that students around the world respect most.
  • A case panel session will feature the winners of Best Advisor Awards on how to prepare and write a powerful case study to win a World’s Best Case Awards. The Moderator will be Bryan Hong, Ivey Business School and the members are Sunil Venaik, University of Queensland, Emily M. Nason, Hong Kong University of Science and Technology, Joyce Linghua WANG, The Chinese University of Hong Kong, and David Gulliver Go, Asian Institute of Management.


    Bryan Hong
    Ivey Business
    School


    Sunil Venaik
    University of Queensland


    Emily M. Nason
    Hong Kong
    University of
    Science and Technology


    Joyce Linghua Wang
    The Chinese University of Hong Kong


    Kannika Leelapanyalert
    Mahidol University
  • A paper presentation session will feature two exciting presentation. This year, we have two young scholars who addressed some important issues about Asian consumers and businesses. Professor J.M. Kim will talk about differences in online review posting behavior between Western and East Asian consumers. Dr. Chang Xue will talk about mechanism between customer satisfaction and price overall evaluation in China.
  • A keynote panel discussion will be held by opinion leaders, such as business school deans, research association presidents, and renowned scholars on “What is happening and coming next in Asia: Implications for our future businesses and careers.” The Moderator will be Sang Yong Kim, Korea University and the members are Dae Ryun Chang, Yonsei University (President of Korea Marketing Association), Sang Lin Han, Hanyang University, (President of Service Marketing Association), and Sangman Han, Sungkyunkwan University (Dean of SKK Business School).


    Sang Yong Kim
    Korea University


    Dae Ryun Chang
    Yonsei University


    Sang Lin Han
    Hanyang University


    Sangman Han
    Sungkyunkwan University
  • Closing, Awards, and Farewell Dinner: As a finale of the conference, all participants will be invited to AAB dinners in the open dining hall located adjacent in the same floor, which is facing the Myungnyun-dang, the most time-honored educational building in Korea, celebrating more than 600 years of higher education, as part of the history of Sungkyunkwan University.


Visiting Seoul and Sungkyunkwan University

Seoul is the capital of Korea, the center of the recent Korean waves or “Hallyu,” and the dynamic place where the headquarters of major Korean companies such as Samsung, Hyundai, Kia, LG, etc. and the campuses of top universities are located. “Today, Seoul is considered a leading and rising global city, resulting from an economic boom called the Miracle on the Han River which transformed it from the damage of the Korean War to the world's 4th largest metropolitan economy with a GDP of US$846 billion in 2014 after Tokyo, New York City and Los Angeles. A world leading technology hub centered on Gangnam and Digital Media City, the Seoul Capital Area boasts 15 Fortune Global 500 companies such as Samsung, the world's largest technology company, as well as LG and Hyundai-Kia. In 2013, the city's GDP per capita (PPP) of $39,448 was comparable to that of France and Finland. Ranked sixth in the Global Power City Index and eighth in the Global Financial Centres Index, the metropolis exerts a major influence in global affairs as one of the five leading hosts of global conferences. Seoul ranked seventh in the Sustainable Cities Index, the highest in Asia and ranked second worldwide in the social category. It also hosts the world's most art openings per square mile.” (Wikipedia).

Sungkyunkwan University is one of the top universities, which is committed to world-class research and teaching, offering students a dynamic environment for intellectual and personal growth. Sungkyunkwan University has been ranked number one among Korean universities, according to a recent ranking evaluation by ChoongAng Daily. Located in the center of Seoul, it provides one of the best neighboring historical and cultural sites, such as Changgyenonggung (Palace), Daehakro (University Road), Myeongnyundang, and so on. Myeongnyundang represents the lecture hall of the higher education for students as part of Sungkyunkwan. Since our conference building is right next to Myeongnyundang, you can walk to it within minutes to enjoy looking around the lecture hall and student dormitories and touching the Ginkgo trees of more than 500 years old. You can enjoy touring one of the most beautiful, cultural campus, which combines the most advanced tech buildings and the most historically significant buildings on campus and the neighboring areas such as Daehakro, the busiest sites for young people, where more than 100 small theaters continually hold plays, concerts, musicals, and movies. When you attend the conference, you can enjoy all these different sites and more within a walking distance (For more details, please refer to Wikipedia).

For more information about the conference and the top10 case presentation, go to the AAB webpage:
AAB conference
Top10 case presentation



Registration and Questions

We invite you to join us for the International Annual Conference 2016.

Please register as soon as possible because the space is limited. If you are not already a member, we ask that you to become a member first and then register for the conference. If you pre-register online while seats are available, you can save as follows:

  Pre-registration online On-sites
Regular members US$50 or KRW50,000 US$100 or KRW100,000
Students members US$20 or KRW20,000 US$50 or KRW50,000
Non-members US$50 or KRW50,000 with
Regular membership

US$20 or KRW20,000 with
Students membership
US$200 or KRW200,000

* Registration will be held online from July 20 ~ August 8, 2016 (open until seats aren’t available).
   To register go to
* If your are already aab member, please go to Mypage

For conference related questions, please contact us at aabconference@gmail.com.

AAB 2nd Annual Conference 2016 Program(Click here for Larger Image, PDF.)



AAB International Conference 2015

“The Future of Asian Consumers and Businesses”
August 22, 2015
Sungkyunkwan University (SKKU) Seoul, Korea

Invitation and Welcome Message

It is our great pleasure to invite you to AAB 1st Annual Conference 2015, in Seoul, Korea. The conference will be the inauguration event for AAB and therefore we would like to invite not only academic and business leaders but also promising students from around the globe who are excited to share ideas and visions about future Asian businesses and consumers.

Our theme is “The Future of Asian Consumers and Businesses” and we will focus on featuring (1) Consumer studies on how Asian consumers think, consume, and interact with others, and (2) Case studies on how some Asian companies soar while others don’t. We have prepared an exciting program where leading academics and business leaders share their ideas and experiences to help participants in their careers and businesses with regards to better understanding Asian businesses and consumers.

For the wonderful event, we cordially invite distinguished scholars, business leaders, leading educators such as presidents and deans, renowned AAB members, AABR editorial board members, and the winners of the case competition and their advising professors to gather together to celebrate the unprecedented event -- AAB’s first annual conference. We are positive that this will be an unforgettable experience for participants.

We look forward to meeting you in the conference.

Professor Chung K. Kim, Sungkyunkwan University, Korea
President of Academy of Asian Business (AAB)

2015 AAB Annual Conference Committee Chairs

Professor Myung-soo Lee, Baruch College, City University of New York
Professor Elizabeth Fife, University of Southern California
Professor Suke-kyu Lee, Sungkyunkwan University
Professor Francis Pereira, University of Southern California
Professor Kyung-Young Ok, Sookmyung Women’s University
Professor Myungwoo Nam, Sungkyunkwan University
Professor MinChung Kim, The University of Hong Kong

Important Dates

Conference date: August 22, 2015 (Saturday)
Submission of Abstract: April 1 - June 30, 2015
Registration Opens: July 17, 2015 - August 18, 2015 (until seats are available)

Keynote Speech and Major Events

Our program will feature the following exciting events:

  • The keynote speech will be delivered by Professor Brian Ratchford, a world-renowned scholar, the editor of JIM (Journal of Interactive Marketing), the past editor of Marketing Science, and currently the Charles and Nancy Davidson Chair Professor of Marketing at UT Dallas. He will feature on the issues of future interactive media and its impact on Asian consumers and businesses.

    The Keynote Speaker
    Professor Brian T. Ratchford

    The editor of Journal of Interactive Marketing
    The past Editor-in-Chief of Marketing Science
    Marketing Science Hall of Famer
    The Charles and Nancy Davidson Chair Professor
      of Marketing at University of Texas at Dallas
    Dr. Brian Ratchford is the Charles and Nancy Davidson Chair Distinguished Professor of Marketing at University of Texas at Dallas. Currently, he is the editor of the Journal of Interactive Marketing and was formerly an Editor-in-Chief of Marketing Science. He has received several research awards including the Lehmann Award from American Marketing Association, Distinguished Service Award from the Journal of Consumer Research, and recently been inducted to the Hall of Famer to Marketing Science. He said he is most proud of having supervised 28 doctoral students throughout his career. "That's been neat because they've gone onto nice careers," he said. "They seem to be happy by and large. It's been nice to help them get published and guide them." Today, Dr. Ratchford is recognized as an outstanding thinker or researcher whose scholarship has significantly influenced business and consumer research through his conceptual and empirical inquiries.


    Ratchford’s research focuses on economics applied to the study of consumer behavior, information economics, marketing productivity, marketing research and electronic commerce. He has published more than 80 articles in leading marketing journals, including Marketing Science, Management Science, Journal of Consumer Research and Journal of Marketing Research. Ratchford has also been a pioneer in developing methods to improve the product development process. He is a leading example of a scholar's work in greatly influencing the new product design process that is undertaken by product inventors and engineers.


    Ratchford is currently not only the editor of Journal of Interactive Marketing, but also an associate editor of the Journal of Consumer Research. He serves on the editorial boards of several publications, including Journal of Marketing Research, Journal of Marketing, Journal of Retailing, and Journal of Service Research. He also serves on the emeritus editorial board of Marketing Science.
  • Presidential remarks will be presented by Professor Chung K. Kim, the President of AAB, answering the important question, “Why should we care about Asian consumers and businesses, and what are the new future business models?”
  • Several important awards will be given to influential academic and business leaders. This year, we will proudly present the Eminent Scholar Award, Best Educator of the Year Award, Best Asian Business 3.0 “Creative Capitalism” Award, Best Asian Business Leader of the Year Award, and Best Conference Paper Award. We will also feature the Top 10 winners of 2015 World Asian Case Competition for which 41 teams of college students participated from all around the world. The companies studied by the Top 10 teams, which also support the students and the competition events, will also be invited and honored as the Asian Top Companies that students around the world respect most.
  • A keynote paper and case presentation session will feature two exiting presentations on Asian consumers and business cases, which will be presented by a top researcher and an industry leader in this field. In the presentation session, will a consumer research paper be presented by Professor Young-Won Ha of Sogang University, and also the Asian top Award winning case will be presented by Jinghong Kim, Vice President of LG Electronics. Also, some important results of the recent AAB business leader and consumer survey will be reported.


    Young-Won Ha
    Sogang University


    Jinhong Kim
    LG Electronics
  • A keynote panel discussion will be held by opinion leaders, such as business school deans, research association presidents, renowned scholars, and policy makers on “What is happening and coming next in Asia: Implications for our future businesses and careers.”The Moderator will be Myung-soo Lee, Baruch College, CUNY and the members are Pil Hwa Yoo, SKKU GSB, Wujin Chu, Seoul National University, Kyung Ja Kim, Catholic University of Korea (President of Korean Society of Consumer Studies), and Sang Yong Kim, Korea University (President of Services Marketing Association).


    Myung-soo Lee
    Baruch College,
    CUNY


    Pil Hwa Yoo
    SKKU GSB


    Wujin Chu
    Seoul National
    University


    Kyung Ja Kim
    Catholic
    University of
    Korea


    Sang Yong Kim
    Korea University
  • As a finale of the conference, all participants will be cordially invited to AAB dinners in the open dining hall located adjacent in the same floor, which is facing the Myungnyun-dang, the most time-honored educational building in Korea, celebrating more than 600 years of higher education, as part of the history of Sungkyunkwan University.Professor Suke-Kyu Lee, VP International Affairs, SKKU, will host the dinner, award, and farewell.

For Program Schedule, click here

Visiting Seoul and Sungkyunkwan University

Seoul is the capital of Korea, the center of the recent Korean waves or “Hallyu,” and the dynamic place where the headquarters of major Korean companies such as Samsung, Hyundai, Kia, LG, etc. and the campuses of top universities are located. “Today, Seoul is considered a leading and rising global city, resulting from an economic boom called the Miracle on the Han River which transformed it from the damage of the Korean War to the world's 4th largest metropolitan economy with a GDP of US$846 billion in 2014 after Tokyo, New York City and Los Angeles. A world leading technology hub centered on Gangnam and Digital Media City, the Seoul Capital Area boasts 15 Fortune Global 500 companies such as Samsung, the world's largest technology company, as well as LG and Hyundai-Kia. In 2013, the city's GDP per capita (PPP) of $39,448 was comparable to that of France and Finland. Ranked sixth in the Global Power City Index and eighth in the Global Financial Centres Index, the metropolis exerts a major influence in global affairs as one of the five leading hosts of global conferences. Seoul ranked seventh in the Sustainable Cities Index, the highest in Asia and ranked second worldwide in the social category. It also hosts the world's most art openings per square mile.” (Wikipedia).

Sungkyunkwan University is one of the top universities, which is committed to world-class research and teaching, offering students a dynamic environment for intellectual and personal growth. Sungkyunkwan University has been ranked number one among Korean universities, according to a recent ranking evaluation by ChoongAng Daily. Located in the center of Seoul, it provides one of the best neighboring historical and cultural sites, such as Changgyenonggung (Palace), Daehakro (University Road), Myeongnyundang, and so on. Myeongnyundang represents the lecture hall of the higher education for students as part of Sungkyunkwan. Since our conference building is just next to Myeongnyundang, you can walk to it within minutes to enjoy looking around the lecture hall and student dormitories and touching the Ginkgo trees of more than 500 years old. You can enjoy touring one of the most beautiful, cultural campus, which combines the most advanced tech buildings and the most historically significant buildings on campus and the neighboring areas such as Daehakro, the busiest sites for young people, where more than 100 small theaters continually hold plays, concerts, musicals, and movies. When you attend the conference, you can enjoy all these different sites and more within a walking distance. (For more details, please refer to Wikipedia)

Registration and Questions

We invite you to join us for the 1st Annual Conference 2015.

Please register as soon as possible because the space is limited. If you are not already a member, we ask you to become a member first and then register for the conference. If you pre-register online while seats are available, you can save as follows:

  Pre-registration online On-sites
Regular members US$50 or KRW50,000 US$100 or KRW100,000
Students members US$20 or KRW20,000 US$50 or KRW50,000
Non-members US$50 or KRW50,000 with
Regular membership

US$20 or KRW20,000 with
Students membership
US$200 or KRW200,000

* Registration will be held online from July 17, 2015 ~ August 18, 2015 (open until seats aren’t available).
   To register go to
* If your are already aab member, please go to Mypage

For conference related questions, please contact us at aabconference@gmail.com.

AAB 1st Annual Conference 2015 Program(Click here for Larger Image, PDF.)



AAB’s 1st International Conference 2015 - Major Results and Award Winners

AAB’s 1st International Conference has successfully ended. the conference hall was full of participants from all around the world. We thank every participant who attended this memorable event and were happy to meet them. Welcoming messages were delivered by the Mayor of Seoul, Park Won-soon, and Dean Sangman Han of SKKU Business School, and the Presidential Speech was given by Professor Chung Kim(SKKU)

To highlight some major moments, the keynote Speech was presented by Brian T. Ratchford(UT Dallas), Keynote paper presentation by Young-Won Ha (Sogang University), and Keynote case presentation by Jinhong Kim of LG Electronics. The keynote panel presentation and discussion were conducted by Pil Hwa Yoo (SKKU), Wujin Chu (Seoul National University), Kyung Ja Kim(Catholic University and President, Korean Society of Consumer Studies), Sang Yong Kim(Korea University and president, Services Marketing Association), and moderated by Myung-soo Lee (Baruch College, CUNY). All of the presentations were excellent.

Several awards were presented to outstanding scholars and business leaders, as follows.

Eminent Scholar Award - Brian T. Ratchford (University of Texas, Dallas)
Best Paper Award - Young-Won Ha (Sogang University)
Best Educator Award - Sangman Han (Dean of SKKU Business School, Sungkyunkwan University)
Business 3.0 “Creative Capitalism” Award - Bon-Joon Koo (LG Elctronics)
Top Asian Company Award - Banyan Tree Holdings
Best Advisor Award- MD Saimum Hossain (University of Dhaka)
Kannika Leelapanyalert (College of Management Mahidol University)
World Asian Case Competition Top10 Awards - Top10 Teams from the world
*The Best award went to the team of LG Electronics from University of Dhaka and 2nd best award to the team of Ocean Park Hong Kong from the City University of Hong Kong.
Congratulations to all top10 winners.
(Details about Awards are available in Award page - click here and also in WACC page of this site - click here)