> Activities > World Asian Case Competition 2017

World Asian Case Competition 2017

2017 WACC Major Results and Top10 Winners

WACC was successfully ended. Thank you, all the participants! All the presentations were great and therefore it was hard to select the best grand award and silver medalist award winners. However, the Best award went to the team from University of Cambridge of Huawei, and silver medalist award to the team from The Chinese University of Hong Kong of the DJI. Congratulations to all top10 winners. Also, four advisors received Best Advisor Award for their outstanding advice for their students; they are Babak SOMEKE (The University of Manchester), Yifan Zhang (The Chinese University of Hong Kong), Li-Chen Lim (Asia Pacific University of Technology and Innovation), and Maria Elena Baltazar HERRERA (Asian Institute of Management).

As part of the AAB Global Scholarship Award Package, all the top10 team members and advisors attended the AAB¡¯s International Conference 2017 in the afternoon and were invited to Seoul City tour on the next day and CJ E&M company tour on the morrow.

It was a wonderful time for all the students, advisors, and participants. We hope that the experience they had during the competition and conference period will help the students to soar on wings in their future careers.

We look forward to the next year¡¯s World Asian Case Competition (WACC).

Top 10 Winners are:

Best Winner

University of Cambridge of Huawei
Kevin Han HUANG
Selina Juehua SU
(Advisor, Lulu OUYANG, University of Adelaide)

Silver Medalist:

The Chinese University of Hong Kong of DJI
Sze Hiu Kelly CHIN
Chun Yin Alex SIU
Yau Kit Stanley YING
(Advisor, Yifan Zhang, The Chinese University of Hong Kong)

Top10 Winners: (random order)

University of Bristol and The University of Manchester of CJ
Donghoon YANG
Ashley Yi-Wei TAY
Joonhyung PARK
(Advisor, Babak SOMEKH, University of Bristol)

University of Warwick of Innisfree
Nur Hazeera Batrisyia BINTI NORHISHAM
Kyawt Kay Khine WIN
Ashley LUM
(Advisor, Nick Lee, University of Warwick)

City University of Hong Kong of Chow Tai Fook Jewellery Group Limited
Tsz Kwan, Rannia MOK
Cheuk Yuk LAM
(Advisor, David S. O. Yip, City University of Hong Kong)

The Chinese University of Hong Kong of China Mengniu Dairy
Hoi Yan TSANG
Ka Fai TO
Chun Wui LAI
(Advisor, Geoffrey DE SILVA, Singapore Management University)

Universitas Indonesia of PT XL Axiata
Ulfah HASANAH
Laras Kusuma DEWI
Ajrina Diva GHAISANI
(Advisor, Gita Gayatri, Universitas Indonesia)

Asia Pacific University of Technology & Innovation of Haier
Jian Wei CHEONG
Amira Sakinah Binti ABD RAHMAN
Hasnaa Hazirah Binti ABD HALID
Syaza Zafeerah Binti SHARIFULL RIZAL
(Advisor, Li Chen LIM, Asia Pacific University of Technology & Innovation)

Asian Institute of Management of Filip+Inna
Adeline Kristel O. LIMQUECO
Karen Rose I. DACANAY
Krizza Rica, O. GAHUMAN
(Advisor, Maria Elena Baltazar HERRERA, Asian Institute of Management)

NYU Leonard N. Stern School of Business of SBS
Jason Kim
David Moon
Shota Ono



2017 World Asian Business Case Competition, ¡°How Asian Brands Soar¡±

The Academy of Asian Business (AAB) is pleased to announce the 2017 World Asian Business Case Competition, ¡°How Asian Brands Soar.¡± This is the annual case competition organized by AAB that invites college students to write up and present an exciting Asian business case on how it became so successful. Applicants are invited from universities and colleges all around the world.

The competition will provide a great opportunity for the participants to not only learn from the case of the company they choose, but also have a wonderful experience of winning the competition. All winners will receive a global scholarship package of enriching and exciting Asian experience. As part of the scholarship package, the winners will be invited to their dream company, stay in a city like Seoul, or travel to other desired cities like Shanghai, Beijing, Tokyo, etc. They will find valuable opportunities to develop mentorships with business leaders and to build network and friendship with other global fellow participants for their future careers and businesses.

Conference theme : ¡° Creating unforgettable, lifelong experiences for students ¡±

Who : College students in teams of 2-3

Focus : Asian brands that have achieved significant success and became globally powerful brands.
           Asian brands that became globally renowned by serving consumers at the bottom of the pyramid.
           You can choose a brand from Korea, China, Japan, or any other Asian country for which the team represents.
           became globally renowned by serving consumers at the bottom of the pyramid. Focus on a brand from

Important Dates: (according to Korea Standard Time)

Proposal submission deadline: April 21, 2017
Main case draft submission deadline: June 19, 2017
Announcement of finalists (10 teams) as Top 10 winners: June 27, 2017
The final presentation August 11-12, 2017

  • Date: August 11-12, 2017
  • Venue: Sungkyunkwan University, Seoul, Korea
Awards and Prizes

All the selected Top 10 winners will receive the AAB Global Scholarship Award package. (Please find the honorable benefits of the Award package, as shown below). At the final presentation, however, they will compete for the 1st place, and the 2nd place Awards and prizes, which will be the most honorable awards and benefits in addition to the Global Scholarship Award package, as follows.

  • The 1st Place Winner (1 team): The AAB Worldcup Trophy and the 1st Place Award, with the financial scholarship support (US$2,000 for team).
  • The 2nd Place Winner (1 team): The 2nd Place Award with the financial scholarship support
    (US$1,000 for team).
  • The remaining Top 10 winners (8 teams): The Top 10 Winners Awards with the global scholarship award package.

The Global Scholarship Award package is designed to provide the winners with enriching and exciting experiences in Asia, in addition to their research and learning experience. The Scholarship Award package will include the following prizes and benefits:

  • Global Scholarship Awards certificate from AAB.
  • Full support for hotel accommodation for 3 nights and 4 days during the final presentation period*
  • Invitation to Top 10 Case presentation, Award ceremony, and Dinner party.
  • Opportunity to be invited to the company of your choice, and meet the company leaders to develop mentorships for your future careers and businesses.
  • Opportunity to develop network and friendship with other global fellow students.
  • City tour and experience of Asian culture, people, foods, etc.
  • Invitation to become a Young Scholar featured, which features your case study, in the website of AAB.
  • Publication of your winning case study in a book, entitled How Asian Brands Soar, in hard-cover copies, which will be published and distributed in Amazon e-book versions as well. The book will feature your name as an author who represents your school/institution. Like the previous case books, How Asian Brands Soar I & II, How Asian Brands Soar which features your case study will be available in the world¡¯s top universities and also in Amazon so that people around the world can access to your case, anytime, and anywhere.
  • In summary, you will have one of the most exciting, unforgettable lifetime experiences.
Awards Ceremony

The winners will be announced and awarded at the opening ceremony of the AAB conference, which will be held in the afternoon at the same venue. VIPs including distinguished scholars, business leaders, leading educators such as presidents and deans, the keynote speaker, renowned AAB members, AAB Journal editorial board members, and the winners of the case competition and their advising professors will join together to celebrate the unprecedented event of AAB case competition and AAB annual conference as well.

Guidelines

Eligibility

- Applicants apply in teams of 2-3 students
- Applicants must represent a business or university
- Each team should include a faculty member or a doctoral student affiliated with any business school or university
  (AAB will give Top Advisor of the Year Award to all the faculty members or doctoral students who supported
  the top 10 winning teams, as will be announced at the Award ceremony of the AAB conference.)

Submission Guidelines

The case studies and associated materials must be

  • Original cases on Asian brands or businesses which focus on, but are not limited to, Korean, Chinese, and Japanese companies and leaders.
  • Written in English and easy to read
  • Specific to a turning point or a critical time to highlight how the company or brand overcame difficulties and challenges with sensational marketing or brand strategies.
  • Based on useful and appropriate background information and properly cited sources.
  • The original work of the authors. Copying of material without proper citation/plagiarism will result in disqualification.
  • Submitted in electronic form as an attachment and formatted according to the Editorial Guidelines, as follows.
Editorial Guidelines

- The length of the case must not exceed 30 pages (including exhibits), with a maximum of 20-25 pages of text and
  5 pages of exhibits.
- The submitted materials must not contain spelling and grammar errors.
- For the details about editorial guidelines, please follow the Instruction for Authors by AABR.

Criteria for Evaluation

As suggested in General Guidelines for AABR or other top journals such as Harvard Business Review, submitted cases will be evaluated according to the following criteria:

  • Significance of the case
    Does the case address an interesting issue that is currently important? Do the lessons or findings from the case contribute significantly to business practice and strategy?
  • Evidence of arguments
    Does it provide a historical perspective on the issue at hand, including pertinent information and data about the background of the company or relevant strategic events? Does it provide readers with an appropriate amount of useful information and data to help them understand contexts clearly?
  • Originality of view point
    The case should not duplicate an existing case on an issue and company. Does the case adopt a sound theoretical perspective to examine the factors of success or failure?
  • Usefulness of findings or lessons from the case
    Are the lessons or findings globally relevant and universally applicable? It should contain themes or strategic framework that will allow for a rich practical implication and active learning experience.
  • Writing that is compelling and pleasant to read
    The case should be well-written. An interesting narrative must emerge as one reads the case. The case should provide readers with an appropriate amount of useful information and data to help them enjoy reading the case.
Case Writing Guidelines

Authors may write their case in any style, but should include a discussion section that answers the following key questions.

  • For the case of a major global company:
    What is one of the most successful Asian companies or business leaders that deserve to be studied and published? Why is it important to study the case? How did it become so successful? What are the key turning points? What were the marketing or brand strategies the company adopted to rise up in spite of obstacles and challenges at these crucial time? What are the most important success factors for the brand? Please provide detailed discussions about those success factors. Does the company have any current challenges to overcome? What are your suggestions or recommendations for future direction, especially in your geographical region or other Asian countries? If the Asian brand of your choice is not yet available in your region, what would be your recommendation for their future strategy?
  • For the case of a fast-growing start-up or ¡°hidden champion¡±:
    Is there any interesting new development or new venture that we can expect to grow exponentially in the near future? How did it start? How did it find its market opportunity and take advantage of its core competence to turn itself into a fast growing business? What are the most important factors for their fast growth? Please provide detailed discussions about those factors. What will be the future prospects? Why will it soar in the near future? Does the company have any current challenges to overcome? What are your insightful suggestions or recommendations for future direction, especially in your geographical region or other Asian countries?
  • For either case, support your arguments with some strategy concepts or theories. What are some important lessons or implications for business leaders and/or policy makers who are interested in businesses and consumers in Asia? We recommend that you highlight the company¡¯s turning points, the market situation and competition, strategy and the key success factors, and current challenges and future directions. Make sure that you bring historical contexts to your discussions of main points for your case writing.



2016 WACC Major Results and Top10 Winners

WACC was successfully ended. Thank you all the participants! All the presentations were great and therefore it was hard to select the best grand award and 2nd best award winners. However, the Best award went to the team of YG Entertainment from Ivey Business School, Western University and 2nd best award to the team of Tencent from the Chinese University of Hong Kong. Congratulations to all top10 winners. Also, two advisors received Best Advisor Award for their outstanding advice for their students; they are Bryan Hong (Western University), Sunil Venaik (University of Queensland), Emily M. Nason (Hong Kong University of Science and Technology), and Joyce Linghua WANG (The Chinese University of Hong Kong).

As part of the AAB Global Scholarship Award Package, all the top10 team members and advisors attended the AAB¡¯s International Conference 2016 in the afternoon and were invited to Seoul City tour on the next day.

It was a wonderful time for all the students, advisors, and participants. We hope that the experience they had during the competition and conference period will help the students to soar on wings in their future careers.

We look forward to the next year¡¯s World Asian Case Competition (WACC).

Top 10 Winners are:

Best Winner

YG Entertainment
Damian Lu (Ivey Business School)
Bryan Hong (professor, Ivey Business School)

2nd Best Winner:

Tencent
HO Ching Him (The Chinese University of Hong Kong)
LAM Wai Yee (The Chinese University of Hong Kong)
Andy K.C. WONG (Professor, The Chinese University of Hong Kong)

Top10 Winners: (random order)

BreadTalk Pte Ltd
LEE Zhen Zhen (Singapore Management University)
Jemie THEN Lu Yi (Singapore Management University)
Geoffrey DE SILVA (Professor, Singapore Management University)

Muji
Adriana Sze Yu LAU (The Chinese University of Hong Kong)
Arthur King Hei NG (The Chinese University of Hong Kong)
Harry Hong Cheuk CHENG (The Chinese University of Hong Kong)
Ling Hua WANG (Professor, The Chinese University of Hong Kong)

BYD Auto
YU Man Chi Tiffany (Hong Kong University of Science and Technology)
CHAN Bella Huiyin (Hong Kong University of Science and Technology)
TIN Tsz Wang Chevan (Hong Kong University of Science and Technology)
Emily Nason (Professor, Hong Kong University of Science and Technology)

Wanda Group
Quentin TIGE (HEC Montreal)
Carine TANG (HEC Montreal)
Hugo ROSSI (Concordia University)
Jonathan DESCHENES (Professor, HEC Montreal)

Li-Ning Company Limited
Matthew RUSSELL-CHEUNG (Imperial College Business School)
Peter KOCZERZAT (Imperial College Business School)
Mate DEUTSCH (Imperial College Business School)
Dr. Ian MACKENZIE (Professor, Imperial College Business School)

Flipkart
Akshay DESHPANDE (The University of Queensland)
Adith IYER (The University of Queensland)
Vani Vishwanadh Varma DATLA (The University of Queensland)
Sunil VENAIK (Professor, The University of Queensland)

Orion Confectionary
YoungWan Kim (Yonsei University)
YoungHyou Park (Yonsei University)
Hayn Lee (Yonsei University)

Garuda Indonesia
Yohana Valentina SETIABUDI (Asian Institute of Management)
Nina Jade Patayon LASTIMOSA (Asian Institute of Management)
Ika PUSPITASARI (Asian Institute of Management)
David Gulliver G. Go (Professor, Asian Institute of Management)

Lenovo
Nirav Sunil JETHANI (City University of Hong Kong)
Ishwara Manjunath HEGDE (City University of Hong Kong)
WONG Hong Yiu (City University of Hong Kong)



2016 World Asian Business Case Competition, ¡°How Asian Brands Soar¡±

The Academy of Asian Business (AAB) is pleased to announce the 2016 World Asian Business Case Competition, ¡°How Asian Brands Soar.¡± This is the annual case competition organized by AAB that invites college students to write up and present an exciting Asian business case on how it became so successful. Applicants are invited from universities and colleges all around the world.

The competition will provide a great opportunity for the participants to not only learn from the case of the company they choose, but also have a wonderful experience of winning the competition. All winners will receive a global scholarship package of enriching and exciting Asian experience. As part of the scholarship package, the winners will be invited to their dream company, stay in a city like Seoul, or travel to other desired cities like Shanghai, Beijing, Tokyo, etc. They will find valuable opportunities to develop mentorships with business leaders and to build network and friendship with other global fellow participants for their future careers and businesses.

Conference theme : ¡° Creating unforgettable, lifelong experiences for students ¡±

Who : College students in teams of 2-3

Focus : Asian brands that have achieved significant success and became globally powerful brands. Asian brands that
              became globally renowned by serving consumers at the bottom of the pyramid. Focus on a brand from
              Korea, China, Japan, or any other Asian country for which the team represents.

Important Dates: (according to Korea Standard Time)

Proposal submission deadline: April 22, 2016
Main case draft submission deadline: June 23, 2016
Announcement of finalists (10 teams) as Top 10 winners: June 30, 2016
The final presentation August 12-13, 2016

  • Date: August 12-13, 2016
  • Venue: Sungkyunkwan University, Seoul, Korea
Awards and Prizes

All the selected Top 10 winners will receive the AAB Global Scholarship Award package. (Please find the honorable benefits of the Award package, as shown below). At the final presentation, however, they will compete for the 1st place, and the 2nd place Awards and prizes, which will be the most honorable awards and benefits in addition to the Global Scholarship Award package, as follows.

  • The 1st Place Winner (1 team): The AAB Worldcup Trophy and the 1st Place Award, with the financial scholarship support (US$2,000 for team).
  • The 2nd Place Winner (1 team): The 2nd Place Award with the financial scholarship support
    (US$1,000 for team).
  • The remaining Top 10 winners (8 teams): The Top 10 Winners Awards with the global scholarship award package.

The Global Scholarship Award package is designed to provide the winners with enriching and exciting experiences in Asia, in addition to their research and learning experience. The Scholarship Award package will include the following prizes and benefits:

  • Global Scholarship Awards certificate from AAB.
  • Full support for hotel accommodation for 3 nights and 4 days during the final presentation period*
  • Airport pickup to Hotel*
  • Invitation to Case presentation, Award ceremony, and Dinner party.
  • Opportunity to be invited to the company of your choice, and meet the company leaders to develop mentorships for your future careers and businesses.
  • Opportunity to develop network and friendship with other global fellow students.
  • City tour and experience of Asian culture, people, foods, etc.
  • Invitation to become a Young Scholar featured in the website of AAB.
  • Publication of your winning case study in a book, entitled How Asian Brands Soar, in hard-cover copies, which will be published and distributed in Amazon e-book versions as well. The book will feature your name as an author who represents your school/institution. Like the previous two case books, How Korean Brands Soar I & II, your case book, How Asian Brands Soar will be available in the world¡¯s top universities and also in Amazon so that people around the world can access to your case, anytime, and anywhere.
  • In summary, you will have one of the most exciting, unforgettable lifetime experiences.
Awards Ceremony

The winners will be announced and awarded at the opening ceremony of the AAB conference, which will be held in the afternoon at the same venue. VIPs including distinguished scholars, business leaders, leading educators such as presidents and deans, the keynote speaker, renowned AAB members, AAB Journal editorial board members, and the winners of the case competition and their advising professors will join together to celebrate the unprecedented event of AAB case competition and AAB annual conference as well.

Guidelines

Eligibility

- Applicants apply in teams of 2-3 students
- Applicants must represent a business or university
- Each team should include a faculty member or a doctoral student affiliated with any business school or university
  (AAB will give Top Advisor of the Year Award to all the faculty members or doctoral students who supported
  the top 10 winning teams, as will be announced at the Award ceremony of the AAB conference.)

Submission Guidelines

The case studies and associated materials must be

  • Original cases on Asian brands or businesses which focus on, but are not limited to, Korean, Chinese, and Japanese companies and leaders.
  • Written in English and easy to read
  • Specific to a turning point or a critical time to highlight how the company or brand overcame difficulties and challenges with sensational marketing or brand strategies.
  • Based on useful and appropriate background information and properly cited sources.
  • The original work of the authors. Copying of material without proper citation/plagiarism will result in disqualification.
  • Submitted in electronic form as an attachment and formatted according to the Editorial Guidelines, as follows.
Editorial Guidelines

- The length of the case must not exceed 30 pages (including exhibits), with a maximum of 20-25 pages of text and
  5 pages of exhibits.
- The submitted materials must not contain spelling and grammar errors.
- For the details about editorial guidelines, please follow the Instruction for Authors by AABR.

Criteria for Evaluation

As suggested in General Guidelines for AABR or other top journals such as Harvard Business Review, submitted cases will be evaluated according to the following criteria:

  • Significance of the case
    Does the case address an interesting issue that is currently important? Do the lessons or findings from the case contribute significantly to business practice and strategy?
  • Evidence of arguments
    Does it provide a historical perspective on the issue at hand, including pertinent information and data about the background of the company or relevant strategic events? Does it provide readers with an appropriate amount of useful information and data to help them understand contexts clearly?
  • Originality of view point
    The case should not duplicate an existing case on an issue and company. Does the case adopt a sound theoretical perspective to examine the factors of success or failure?
  • Usefulness of findings or lessons from the case
    Are the lessons or findings globally relevant and universally applicable? It should contain themes or strategic framework that will allow for a rich practical implication and active learning experience.
  • Writing that is compelling and pleasant to read
    The case should be well-written. An interesting narrative must emerge as one reads the case. The case should provide readers with an appropriate amount of useful information and data to help them enjoy reading the case.
Case Writing Guidelines

Authors may write their case in any style, but should include a discussion section that answers the following key questions.

  • For the case of a major global company:
    What is one of the most successful Asian companies or business leaders that deserve to be studied and published? Why is it important to study the case? How did it become so successful? What are the key turning points? What were the marketing or brand strategies the company adopted to rise up in spite of obstacles and challenges at these crucial time? What are the most important success factors for the brand? Please provide detailed discussions about those success factors. Does the company have any current challenges to overcome? What are your suggestions or recommendations for future direction, especially in your geographical region or other Asian countries? If the Asian brand of your choice is not yet available in your region, what would be your recommendation for their future strategy?
  • For the case of a fast-growing start-up or ¡°hidden champion¡±:
    Is there any interesting new development or new venture that we can expect to grow exponentially in the near future? How did it start? How did it find its market opportunity and take advantage of its core competence to turn itself into a fast growing business? What are the most important factors for their fast growth? Please provide detailed discussions about those factors. What will be the future prospects? Why will it soar in the near future? Does the company have any current challenges to overcome? What are your insightful suggestions or recommendations for future direction, especially in your geographical region or other Asian countries?
  • For either case, support your arguments with some strategy concepts or theories. What are some important lessons or implications for business leaders and/or policy makers who are interested in businesses and consumers in Asia? We recommend that you highlight the company¡¯s turning points, the market situation and competition, strategy and the key success factors, and current challenges and future directions. Make sure that you bring historical contexts to your discussions of main points for your case writing.



2015 World Asian Business Case Competition, ¡°How Asian Brands Soar¡±

The Academy of Asian Business (AAB) is pleased to announce the 2015 World Asian Business Case Competition, ¡°How Asian Brands Soar.¡± This is the annual case competition organized by AAB that invites college students to write up and present an exciting Asian business case on how it became so successful. Applicants are invited from universities and colleges all around the world.

The competition will provide a great opportunity for the participants to not only learn from the case of the company they choose, but also have a wonderful experience of winning the competition. All winners will receive a global scholarship package of enriching and exciting Asian experience. As part of the scholarship package, the winners will be invited to their dream company, stay in a city like Seoul, or travel to other desired cities like Shanghai, Beijing, Tokyo, etc. They will find valuable opportunities to develop mentorships with business leaders and to build network and friendship with other global fellow participants for their future careers and businesses.

Conference theme : ¡° Creating unforgettable, lifelong experiences for students ¡±

Who : College students in teams of 2-3

Focus : Asian brands that have achieved significant success and became globally powerful brands. Asian brands that
              became globally renowned by serving consumers at the bottom of the pyramid. Focus on a brand from
              Korea, China, Japan, or any other Asian country for which the team represents.

Important Dates: (according to Korea Standard Time)

Proposal submission deadline: May 25, 2015
Main case draft submission deadline: July 20, 2015
Announcement of finalists (10 teams) as Top 10 winners: July 27, 2015
The final presentation August 22, 2015

  • Date: August 22, Saturday. 9:00 am-12:30 pm (morning time)
  • Venue: Sungkyunkwan University, Seoul, Korea
  • Myung-soo Lee, Baruch College, CUNY, USA.
Awards and Prizes

All the selected Top 10 winners will receive the AAB Global Scholarship Award package. (Please find the honorable benefits of the Award package, as shown below). At the final presentation, however, they will compete for the 1st place, and the 2nd place Awards and prizes, which will be the most honorable awards and benefits in addition to the Global Scholarship Award package, as follows.

  • The 1st Place Winner (1 team): The AAB Worldcup Trophy and the 1st Place Award, with the financial scholarship support (US$2,000 for team, or the whole amounts of one roundtrip airfare for all members to Seoul, Korea).
  • The 2nd Place Winner (1 team): The 2nd Place Award with the financial scholarship support
    (US$1,000 for team, or the half amounts of one roundtrip airfare for all members to Seoul, Korea).
  • The remaining Top 10 winners (8 teams): The Top 10 Winners Awards with the global scholarship award package.

The Global Scholarship Award package is designed to provide the winners with enriching and exciting experiences in Asia, in addition to their research and learning experience. The Scholarship Award package will include the following prizes and benefits:

  • Global Scholarship Awards certificate from AAB.
  • Full support for hotel accommodation for 3 nights and 4 days during the final presentation period*
  • Airport pickup to Hotel*
  • Invitation to Case presentation, Award ceremony, and Dinner party.
  • Opportunity to be invited to the company of your choice, and meet the company leaders to develop mentorships for your future careers and businesses.
  • Opportunity to develop network and friendship with other global fellow students.
  • City tour and experience of Asian culture, people, foods, etc.
  • Invitation to become a Young Scholar featured in the website of AAB.
  • Publication of your winning case study in a book, entitled How Asian Brands Soar, in hard-cover copies, which will be published and distributed in Amazon e-book versions as well. The book will feature your name as an author who represents your school/institution. Like the previous two case books, How Korean Brands Soar I & II, your case book, How Asian Brands Soar will be available in the world¡¯s top universities and also in Amazon so that people around the world can access to your case, anytime, and anywhere.
  • In summary, you will have one of the most exciting, unforgettable lifetime experiences.

** The 2nd, the 3rd items are available only for participants from abroad to Korea.

Awards Ceremony

The winners will be announced and awarded at the opening ceremony of the AAB conference, which will be held in the afternoon at the same venue. VIPs including distinguished scholars, business leaders, leading educators such as presidents and deans, the keynote speaker, renowned AAB members, AAB Journal editorial board members, and the winners of the case competition and their advising professors will join together to celebrate the unprecedented event of AAB case competition and AAB annual conference as well.

Guidelines

Eligibility

- Applicants apply in teams of 2-3 students
- Applicants must represent a business or university
- Each team should include a faculty member or a doctoral student affiliated with any business school or university
  (AAB will give Top Advisor of the Year Award to all the faculty members or doctoral students who supported
  the top 10 winning teams, as will be announced at the Award ceremony of the AAB conference.)

Submission Guidelines

The case studies and associated materials must be

  • Original cases on Asian brands or businesses which focus on, but are not limited to, Korean, Chinese, and Japanese companies and leaders.
  • Written in English and easy to read
  • Specific to a turning point or a critical time to highlight how the company or brand overcame difficulties and challenges with sensational marketing or brand strategies.
  • Based on useful and appropriate background information and properly cited sources.
  • The original work of the authors. Copying of material without proper citation/plagiarism will result in disqualification.
  • Submitted in electronic form as an attachment and formatted according to the Editorial Guidelines, as follows.
Editorial Guidelines

- The length of the case must not exceed 30 pages (including exhibits), with a maximum of 20-25 pages of text and
  5 pages of exhibits.
- The submitted materials must not contain spelling and grammar errors.
- For the details about editorial guidelines, please follow the Instruction for Authors by AABR.

Criteria for Evaluation

As suggested in General Guidelines for AABR or other top journals such as Harvard Business Review, submitted cases will be evaluated according to the following criteria:

  • Significance of the case
    Does the case address an interesting issue that is currently important? Do the lessons or findings from the case contribute significantly to business practice and strategy?
  • Evidence of arguments
    Does it provide a historical perspective on the issue at hand, including pertinent information and data about the background of the company or relevant strategic events? Does it provide readers with an appropriate amount of useful information and data to help them understand contexts clearly?
  • Originality of view point
    The case should not duplicate an existing case on an issue and company. Does the case adopt a sound theoretical perspective to examine the factors of success or failure?
  • Usefulness of findings or lessons from the case
    Are the lessons or findings globally relevant and universally applicable? It should contain themes or strategic framework that will allow for a rich practical implication and active learning experience.
  • Writing that is compelling and pleasant to read
    The case should be well-written. An interesting narrative must emerge as one reads the case. The case should provide readers with an appropriate amount of useful information and data to help them enjoy reading the case.
Case Writing Guidelines

Authors may write their case in any style, but should include a discussion section that answers the following key questions.

  • For the case of a major global company:
    What is one of the most successful Asian companies or business leaders that deserve to be studied and published? Why is it important to study the case? How did it become so successful? What are the key turning points? What were the marketing or brand strategies the company adopted to rise up in spite of obstacles and challenges at these crucial time? What are the most important success factors for the brand? Please provide detailed discussions about those success factors. Does the company have any current challenges to overcome? What are your suggestions or recommendations for future direction, especially in your geographical region? If the Asian brand of your choice is not yet available in your region, what would be your recommendation for their future strategy?
  • For the case of a fast-growing start-up or ¡°hidden champion¡±:
    Is there any interesting new development or new venture that we can expect to grow exponentially in the near future? How did it start? How did it find its market opportunity and take advantage of its core competence to turn itself into a fast growing business? What are the most important factors for their fast growth? Please provide detailed discussions about those factors. What will be the future prospects? Why will it soar in the near future? Does the company have any current challenges to overcome? What are your insightful suggestions or recommendations for future direction, especially in your geographical region or country?
  • Depending on your case, can you support your arguments with some strategy concepts or theories? What are some important lessons or implications for business leaders and/or policy makers who are interested in businesses and consumers in Asia? We recommend that you highlight the company¡¯s turning points, the market situation and competition, strategy and the key success factors, and current challenges and future directions. Make sure that you bring historical contexts to your discussions of main points for your case writing.

2015 WACC Major Results and Top10 Winners

WACC was successfully ended. Thank you all the participants!
All the presentations were great and therefore it was hard to select the best grand award and 2nd best award winners. However, the Best award went to the team of LG Electronics from University of Dhaka and 2nd best award to the team of Ocean Park Hong Kong from the City University of Hong Kong. Congratulations to all top10 winners. Also, two advisors received Best Advisor Award for their outstanding advice for their students; they are MD Saimum Hossain (University of Dhaka) and Kannika Leelapanyalert (College of Management Mahidol University).

As part of the AAB Global Scholarship Award Package, all the top10 team members and advisors attended the AAB¡¯s 1st International Conference in the afternoon and were invited to Seoul City tour on the next day, and to company tour (LG Electronics) on the following day.

It was a wonderful time for all the students, advisors, and participants. We hope that the experience they had during the competition and conference period will help the students to soar on wings in their future careers.
We look forward to the next year¡¯s World Asian Case Competition (WACC).

Top 10 Winners are:

Best Winner

LG Electronics: LG on road to become market leader through penetrating Bottom of The Pyramid Market
Mohammad Mohi Uddin Bhuiyan (University of Dhaka)
Suvro Emmanuel Rozario (University of Dhaka)
Sadman Haque (University of Dhaka)
MD Saimum Hossain (Professor, University of Dhaka)

2nd Best Winner:

Ocean Park Hong Kong: The Risen Dead Miracle Of Hong Kong
AW Tze Ying Cheryl (City University of Hong Kong)
CHAN Chun Ying (City University of Hong Kong)
CHEUNG Yin Ming (City University of Hong Kong)
Terence C.H. CHEUNG (Professor, City University of Hong Kong)

Top10 Winners: (random order)

Alipay
Lau Yan Ting (City University of Hong Kong)
Li Man Chun (City University of Hong Kong)
Cheung Hoi Kei (City University of Hong Kong)
GE Ling (Professor, City University of Hong Kong)

Banyan Tree Holdings: How Banyan Tree Grew into the World¡¯s Leading Luxury Resorts Operator
Lee Zi Ning (National University of Singapore)
Fiona Lee Hai Yun (National University of Singapore)
Shen Le (National University of Singapore)
William Koh Lok Kiang (Professor, National University of Singapore)

Xiaomi Inc.: Xiaomi - Can China¡¯s Apple Conquer The World?
Jacqueline Koh Yu Ling (City University of Hong Kong)
Kristen Cheong Hon Kit (City University of Hong Kong)
Sheila Wang (Professor, National University of Singapore)

Red Bull Thailand
Benedict von Eisenhart Rothe (University of Mannheim, Mahidol University Bangkok)
WaraleeThiemthao (College of Management, Mahidol University Bangkok)
Arahun Aussawasaranee (College of Management, Mahidol University Bangkok)
Kannika Leelapanyalert (Professor, Mahidol University Bangkok)

Haier-The Chinese Giant which Alternates Perceptions from the West
Chiu Mei Ka, Yody (Chinese University of Hong Kong)
Hung Ling Tze, Stephanie (City University of Hong Kong)
Law Hoi Tung, Flora (University of Hong Kong)
SHUM Stephen Wan Hang (Professor, City University of Hong Kong)

Line Corporation
Suprangwarn Triyutwatana (College of Management Mahidol University)
Thiti Tavewatanaphan (College of Management Mahidol University)
Siriporn Techanakamron(College of Management Mahidol University)
Kannika Leelapanyalert (Professor, College of Management Mahidol University)

UNIQLO: The Secret of Successn
Chan Ying Tung (City University of Hong Kong)
Luk Ka Ying (City University of Hong Kong)
Shum Stephen Wan Hang (Professor, City University of Hong Kong)

Air Asia
Hong Yeeun (Monash University)
Gil Doeun (H.E.L.P University)