> About Association

Welcome to AAB!

Academy of Asian Business (AAB) is the young, dynamic association of scholars and business leaders in the field of Asian business and consumer research. Members include scholars from leading academic institutions as well as practitioners and researchers around the world. We welcome members from any parts of the world to join, including developing countries, newly industrialized countries, as well as industrialized countries.

The AAB aims to become the leading global community of scholars for the creation and dissemination of knowledge about Asian business and policy issues. The AAB transcends the boundaries of single academic disciplines and managerial functions to enhance business theory, practice and education.



The goals of AAB are to foster education and advance professional standards in the field of Asia business and strategy. Specific objectives include the following:

  • facilitating the exchange of information and ideas among people in academic, business, and government professions who are concerned with education in Asian business
  • encouraging research activities that advance knowledge in Asian business and increase the available body of
    teaching material
  • co-operating, whenever possible, with Asian governments, business and academic organizations to further the internationalization objectives of the AAB
Thank you very much for your participation.
Best Wishes,
Chung K. Kim
President,
Academy of Asian Business

AAB 2017-2018 Executive Board

Professor Chung K. Kim, Sungkyunkwan University, Korea
Professor Myung-soo Lee, Baruch College, City University of New York, USA
Professor Suke-kyu Lee, Sungkyunkwan University, Korea
Professor Elizabeth Fife, University of Southern California, USA
Professor Francis Pereira, University of Southern California, USA
Professor Kyung-Young Ok, Sookmyung Women¡¯s University, Korea
Professor Myungwoo Nam, Sungkyunkwan University, Korea
Professor MinChung Kim, The University of Hong Kong, China